A BBC memo urged staff to delete the TikTok app from company devices, while the US DOJ is investigating possible use of the app for surveillance.
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The Government has issued a precautionary ban on TikTok on Government devices, with immediate effect.
Strategy Leaders: Navigating economic volatility requires understanding the evolving digital market and making strategic investments.
The Media Plan: Irn-Bru’s latest campaign uses an integrated video-led media strategy across “key Gen Z focussed” channels.
As a result of changing habits between generations, only OOH consistently delivers over 90% weekly reach across all age groups.
Analysis: Limiting teens’ usage of TikTok could create artificial scarcity of content and ad inventory, media buyers warn.
Under-18s will have to make an active decision to extend their screen time on the app beyond an hour per day and caregivers will be given more tools to monitor and control app usage.
Over 6 million people in the UK and nearly 59 million people in the US use social media influencers on TikTok, Instagram, and Facebook for health information.
In brief: TikTok has become the UK’s most downloaded app, according to research from social-media marketing agency We Are Social.
In brief: TikTok employees reportedly intervene to hand-pick videos to boost their distribution, a process known internally as “heating”.