There is a lot going on when it comes to AI and that’s just in the media and advertising world. Tech reporter Ahmed Elkady has you covered with MED-AI, a weekly summary of what’s happening and why it matters.
More Tiktok articles
The week-long showcase gave media buyers a first look at the latest digital content from among the biggest names in global media and entertainment.
Governments, regulators and trade bodies will need to work with AI. But how far can it go in advertising process and creativity?
Social media companies have continually been introducing and trialling new products and policies over the last few years aimed at the digital wellbeing of these teen users.
TikTok has been fined £12.7m by the UK’s data watchdog for not doing enough to protect the privacy of children.
A BBC memo urged staff to delete the TikTok app from company devices, while the US DOJ is investigating possible use of the app for surveillance.
The Government has issued a precautionary ban on TikTok on Government devices, with immediate effect.
Strategy Leaders: Navigating economic volatility requires understanding the evolving digital market and making strategic investments.
The Media Plan: Irn-Bru’s latest campaign uses an integrated video-led media strategy across “key Gen Z focussed” channels.
As a result of changing habits between generations, only OOH consistently delivers over 90% weekly reach across all age groups.