Bauer Media will help combat “shockingly common” issues associated with social media, the company’s ad chief has pledged in a blistering attack on online tech.
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The social video giant has unveiled a new AI-powered suite, measurement tools that “correctly” value TikTok’s contribution to outcomes and an expansion of its Out of Phone initiative.
Daivid research found that much of advertising content on TikTok is forgettable or even evokes negative emotions. Here are three reasons why and what to do about it.
| Maria Iu
The agency partnerships chief has some good advice for those entering the industry and reveals her must-read WhatsApp group chat.
Influencer CEO Ben Jeffries and chairman Stewart Easterbrook discuss the growth prospects for the independent influencer marketing agency and why influencers are getting looks for both creative and media budgets.
Spotlight will provide landing pages for popular IP that will help organise and promote upcoming entertainment releases.
The platform’s UK launch campaign focused on environments that nurture escapism as well as “disruptive channels”.
The social platform has agreed deals with C-Screens and Rockbox to expand the initiative in the UK.
A 60-second TV ad with Cher making surprise appearances in different programmes will run on ITV, Channel 4 and Sky.
Reporters Jack Benjamin and Ella Sagar discuss The Media Leader Awards, the importance of social media to this year’s election and the EU’s potential action against Apple.