Both social media companies separately told The Media Leader how their communities are core to the “journey of discovery”.
More Tiktok articles
The publisher has more than 20 original shows in development that will roll out across YouTube and social video platforms over the next year.
The UK’s major parties have taken different social media strategies in the lead-up to what some have called the first ‘TikTok election’. Let’s unpack their approaches.
Limited series The Turnout aims to encourage young people to vote.
At IAB Engage, EssenceMediacom’s strategy chief, Geoff de Burca, and head of creative strategy, Lindsey Jordan, made the case for why brands should be more “multi-hyphenated”.
Screenshot Media founder and CEO shares what skill she would learn from scratch and what clients are most excited about.
The organisation’s chief commercial officer shares her biggest challenge this year and the best piece of advice she has received.
At its fourth annual product summit, TikTok announced a slew of tools including a new creative AI suite and a centralised creativity portal for marketers.
Five other companies received 80% or more approval from agency and digital specialist workers, while Sky and ITV were most improved compared with last autumn’s survey.
In the face of a potential US ban, TikTok’s UK & Ireland GM Kris Boger insists advertisers are expressing less concern around brand safety, even as lingering anxieties remain among publics.
