Spotlight will provide landing pages for popular IP that will help organise and promote upcoming entertainment releases.
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The platform’s UK launch campaign focused on environments that nurture escapism as well as “disruptive channels”.
The social platform has agreed deals with C-Screens and Rockbox to expand the initiative in the UK.
A 60-second TV ad with Cher making surprise appearances in different programmes will run on ITV, Channel 4 and Sky.
Reporters Jack Benjamin and Ella Sagar discuss The Media Leader Awards, the importance of social media to this year’s election and the EU’s potential action against Apple.
Both social media companies separately told The Media Leader how their communities are core to the “journey of discovery”.
The publisher has more than 20 original shows in development that will roll out across YouTube and social video platforms over the next year.
The UK’s major parties have taken different social media strategies in the lead-up to what some have called the first ‘TikTok election’. Let’s unpack their approaches.
Limited series The Turnout aims to encourage young people to vote.
At IAB Engage, EssenceMediacom’s strategy chief, Geoff de Burca, and head of creative strategy, Lindsey Jordan, made the case for why brands should be more “multi-hyphenated”.