Between a rise in anti-Semitism on TikTok and X and a pledge for more of the same from News Corp, brands should vote with their feet in pursuit of more positive contexts for their ads.
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Peter Field explained to Omar Oakes that audiences cannot become deeply engaged in pieces of entertainment in 15 or 30 seconds, and likened short-form video to chewing gum.
Columnist Nick Manning joins reporter Ella Sagar and editor Omar Oakes.
TikTok is different to other social media platforms and marketers should lean in to it even if they do not enjoy it as much as their audience.
This is the worst media employee ever. But he can’t be fired, warns the editor-in-chief.
Delegates at the Conscious Advertising Network’s conference struggled with the ethics of funding social media companies that spread hate speech and misinformation.
TikTok is presenting itself not as social media, but as an entertainment company with a focus on community. But is it actually just a form of “soma”?
TikTok head of measurement for Europe & Israel Steve Lockwood argued for a more holistic view of measurement he dubbed ‘outcome-based measurement’ to replace attribution.
President of Disney Advertising Rita Ferro told an audience at Leaders Week London that, for sports and entertainment brands, social media is more than just a marketing tool.
Jack Benjamin, Ella Sagar and Omar Oakes unpack the key takeaways from last week’s The Future of Media and The Future of Gaming events in London, and discuss how the Israel-Hamas war has caused trouble for social media companies and the BBC alike.