More Tiktok articles

Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.

News follows the recent departure of Lucy Banks and Stuart Flint.

The ASA assessed over 50,000 pieces of influencer context on social media platforms, finding that only 57% stuck to its rules on ad disclosure.

Wlazik replaces outgoing Europe sales VP Stuart Flint, who announced he was leaving the short-form video giant last week.

The chocolate brand decided to ramp up activity during Twixmas — a period that other brands have traditionally ignored.

The latest report from We Are Social and Meltwater also found Brits spend twice as much time on TikTok than other social apps.

Conversely, a study also found that UK influencers sought to capitalise by posting more content on TikTok.

TikTok has shut down in the US, but uncertainty remains over whether the ban will actually be enforced by the incoming Donald Trump administration.

Jack Benjamin hosts a panel of video researchers to unpack what is behind a “view” and how advertisers can cut through to increasingly attention-poor audiences.

Social media companies might be trying to ditch the label amid souring public and political perception, but ad revenues continued to grow substantially for many of the world’s biggest platforms.