The chocolate brand decided to ramp up activity during Twixmas — a period that other brands have traditionally ignored.

The latest report from We Are Social and Meltwater also found Brits spend twice as much time on TikTok than other social apps.

Conversely, a study also found that UK influencers sought to capitalise by posting more content on TikTok.

TikTok has shut down in the US, but uncertainty remains over whether the ban will actually be enforced by the incoming Donald Trump administration.

Jack Benjamin hosts a panel of video researchers to unpack what is behind a “view” and how advertisers can cut through to increasingly attention-poor audiences.

Social media companies might be trying to ditch the label amid souring public and political perception, but ad revenues continued to grow substantially for many of the world’s biggest platforms.

Bauer Media will help combat “shockingly common” issues associated with social media, the company’s ad chief has pledged in a blistering attack on online tech.

The social video giant has unveiled a new AI-powered suite, measurement tools that “correctly” value TikTok’s contribution to outcomes and an expansion of its Out of Phone initiative.

Daivid research found that much of advertising content on TikTok is forgettable or even evokes negative emotions. Here are three reasons why and what to do about it.

The agency partnerships chief has some good advice for those entering the industry and reveals her must-read WhatsApp group chat.