What can politicians learn from influencers about how to reach younger audiences in a big election year?
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TikTok’s head of client measurement for Europe, Israel and Global Gaming Steve Lockwood joins Jack Benjamin to discuss the issue with last-click attribution and TikTok’s ongoing research into attention measurement.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
Social media companies are preferring to be called “community-based” or “entertainment” platforms. The implication: they collectively have a branding problem.
Columnist Nicola Kemp joins host Jack Benjamin, editor-in-chief Omar Oakes and reporter Ella Sagar to unpack results from Big Tech companies, including Meta, Amazon, Google, Spotify and Snap.
On Wednesday, US senators excoriated the CEOs of Meta, TikTok, X, Snap and Discord for alleged harms their platforms have brought to children.
Editor-in-chief Omar Oakes and reporter Ella Sagar were on the scene at The Year Ahead event to ask delegates: if you could wave a magic wand, what would you do to improve the media industry in the year ahead?
TikTok wants to be known as a “full-funnel” solution that provides brands with more than just performance advertising based on last-click attribution.
Analyst Ian Whittaker and Ipsos UK CEO Kelly Beaver shared their 2024 outlook, from interest rates to elections.
Advertisers are leaving Twitter and taking their money elsewhere, including to rivals such as Instagram, Facebook, LinkedIn and TikTok.