TikTok will roll out its content across billboards, cinemas and other video-enabled out-of-home screens in its global “Out of Phone” solution.
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We aren’t advertising advertising well enough, especially to the next generation, warns IPA president and GroupM boss Josh Krichefski.
How you think about being ‘passionate’ in media will reveal what kind of media leader you are or want to be. So that’s the question we’re going to keep asking, writes the editor.
Young users have increasingly begun turning to the short-form video platform as a Google alternative, so it’s no surprise TikTok has looked to take advantage by improving its search function.
Kantar’s Jane Ostler sits down with host Jack Benjamin to unpack the findings from Kantar’s Media Reactions 2023 report.
TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. Meanwhile, consumers say they prefer in-person ad experiences.
TikTok is not simply a substitute of viewers’ attention from traditional media formats. The rise in demand for ‘snackable’ content presents a much bigger cultural shift, writes the editor.
The pandemic is well and truly over when it comes to impacting the UK’s media habits, as both broadcast TV viewing and streaming subscriptions have reversed after the Covid lockdown boom of 2020 and 2021.
Analysis: Underlying the anxiety that the rising popularity of TikTok for news could further erode trust is the fact that TikTok is owned by Chinese company ByteDance.
In brief: Senators in France have called on the government to suspend TikTok in France if the social network does not clarify the nature of its links with the Chinese authorities