With investors demanding to see good sustainability records and boardrooms looking more closely at media supply chains, businesses need to keep ESG top of the agenda.
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GARM’s closure raised many concerns. But this is the time to double down on cross-industry collaboration, engage with trade bodies’ crucial work and use your company’s voice to make advertising better.
Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.
Donald Trump and Elon Musk’s ‘conversation’ this week highlights that the turning of the political tide could defeat the former’s presidential ambitions while damaging the other’s business interests.
Industry leaders expressed dismay at GARM’s shuttering due to the lawsuit filed by X and called on advertisers to steer clear of the platform.
For businesses keen to explore AI beyond the obvious use case of generating efficiencies, they require an application of the technology in partnership with human expertise.
The coming together of tech and media, cost savings, the future of TV, AI efficiencies… the merger encapsulates many of the ad industry’s themes and concerns.
We’ve seen what can happen when fake news, amplified by social media, spreads. Now is the time to fund regulated, trusted journalism.
By creating a more collaborative relationship, CMOs and CFOs can dispel misconceptions around marketing and establish clear, shared objectives.