Guests on The Media Leader Podcast have been asked what makes them passionate about working in this industry. Their responses are as varied as they are illuminating.
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World Media Group CEO Belinda Barker reveals what the hot topics on members’ minds for 2024, from elections and AI to cookies and support for quality journalism.
Podcast guest Cass Naylor argues that the biggest story of the year relates to the decline of Twitter and the rise of AI; that is, the “enshittification” of the internet.
Raymond Snoddy reviews great and intolerable examples of journalistic practice over the past year, from heroism in Gaza, Ukraine, and Hong Kong, to insolence at Fox News, Twitter, and GB News.
From radio darlings to streaming service losses, measurement rows and Twitter debacles, The Media Leader has compiled a list of our most read stories of 2023.
In a special year-end episode, Jack Benjamin, Omar Oakes, Ella Sagar, and guest Cass Naylor debate what the biggest story in media was in 2023.
While Peter Field offered a passionate argument for expanding TV marketing for long-term brand building, while Brian Wieser warned short-term pressures on marketers make the decline of TV inevitable.
Jack Benjamin is joined by Ella Sagar and The Guardian’s James Fleetham to unpack takeaways from The Guardian’s upfronts and discuss how AI-generated misinformation could actually be a boost to trusted newsbrands.
Podcast interview: Renowned advertising effectiveness expert Peter Field joins editor-in-chief Omar Oakes to discuss TV’s resilience, trust in media, and why attention research has rekindled his passion for media.
At The Future of Media event in London, media leaders debated behind closed doors over the key issues facing the industry. The group disagreed over the state of agency-client relationships but found consensus on the importance of measurement.