ITV’s business development director shares his path to media sales and why people should consider getting out of London during their career.
More Bvod articles
Warc forecasts that Meta will reach a dizzying $155bn of global ad revenue in 2024. Fine, but please don’t then compare it to linear TV as though that means something.
Total ad revenue was up 3%, but was “offset” by 16% decline in ITV Studios.
The global audience measurement and data company has appointed Bristowe as CEO for UK and Western Europe.
Barb Panel Plus will replace Dovetail Fusion and embrace return path and first-party server data.
| Maria Iu
The roll-out marks the first time all four major public-service broadcasters have worked on a streaming proposition together.
Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.
Rob Collier, head of strategy at MTM, reveals new research that shows Netflix’s recent crackdown on password sharing among users was a success.
| Ian Daly
The choice, immediacy and visuals of TV are at their peak, but manufacturers’ pursuit of advertising opportunities risks compromising the viewing experience and, in turn, this golden era.
Channel 4 Sales has secured sponsorships with Ring and Alfa Romeo for its Friday night and Film4 programming.