The sponsorship deal was brokered by Manning Gottlieb OMD and Channel 4 Sales.
More Bvod articles
| Maria Iu
Media owners and agencies will be able to view incremental reach of BVOD audiences when added to web and app audiences across all devices.
Host Jack Benjamin welcomes editor-in-chief Omar Oakes and reporter Ella Sagar to examine Thinkbox’s new members, headlines from the consumer ABCs and what is happening with GB News and Ofcom.
Analysis: Media agencies representing advertisers have been clear with streaming companies that they need to sign up to existing structures.
We need metrics that are comparable on a like-for-like basis while recognising that no one single metric shows the best result.
Barb data showed a drop in UK households with streaming subscriptions, even as streamers are performing strongly on a global level.
A head of TV understands the advantages of each type of “TV” and can help advertisers navigate this time of convergence.
Omar Oakes doesn’t get why some parts of the media industry have systems for pre-approving what ads are fit to publish when others don’t.
The number of UK households with a subscription VOD service decreased by half a million quarter on quarter, according to Barb’s latest data.
Analysis: Broadcasters huddle to take on Big Tech for global sports rights which are set to become even more costly in the coming years.