The launch of ads on Prime Video could change where TV advertising investment goes while increasing the role of retail media in CTV.
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ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.
Three of Europe’s biggest pay-TV operators met on stage at Connected TV World Summit: Virgin Media owner Liberty Global, Deutsche Telekom and Viaplay.
| Maria Iu
Ahead of Connected TV World Summit, speakers share their thoughts.
In a study spanning 15 years, Channel 4 also found broadcast sponsorship improved all key ad performance metrics.
As part of its TV planning, Electric Glue found that viewers of food content on C4 also over-indexed on travel and property shows.
ITV is garnering praise for its domestic programming as it battles a tough TV market, while the BBC takes a more internationalist approach.
SVOD has reached a saturation point, presenting opportunity for linear TV as it continues to adapt and innovate.
New research has found the “best combination” of four contextual factors in the home to boost advertising recall.
| Maria Iu
With Freely launching in the coming months, The Media Leader asks the industry what this means for advertisers.