Channel 4 Sales has secured sponsorships with Ring and Alfa Romeo for its Friday night and Film4 programming.
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ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.
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| Maria Iu
Ahead of Connected TV World Summit, speakers share their thoughts.
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As part of its TV planning, Electric Glue found that viewers of food content on C4 also over-indexed on travel and property shows.
ITV is garnering praise for its domestic programming as it battles a tough TV market, while the BBC takes a more internationalist approach.