The number of UK households with a subscription VOD service decreased by half a million quarter on quarter, according to Barb’s latest data.
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Analysis: Broadcasters huddle to take on Big Tech for global sports rights which are set to become even more costly in the coming years.
Everyone TV, the organisation developing Freely, also revealed UKTV is joining the project.
Whatever we call it, TV can still bring people together and build brands in the long term, but it must shout about it more loudly, writes the editor-in-chief.
Analysis: The broadcaster increased its share of linear channels by 5%.
At the Future of TV Advertising Global this month, the UK’s top three commercial chiefs sat down to discuss whether TV has an image problem amongst buyers, the future of cross-platform measurement and changes in the ad market.
While Peter Field offered a passionate argument for expanding TV marketing for long-term brand building, while Brian Wieser warned short-term pressures on marketers make the decline of TV inevitable.
The UK’s Big Three commercial TV broadcasters have begun testing widely-used traded audiences within CFlight, their joint initiative to deliver “total campaign” reporting.
Thinkbox’s Matt Hill questions ViewersLogic’s interpretation of BVOD’s impact – pointing out that basing planning decisions on viewing time alone is a flawed approach. Quality is crucial.
The Media Plan: We explore the strategy behind the People’s Postcode Lottery’s new campaign that features a collaboration from rival broadcasters ITV, Channel Four and Sky.