Sky AdSmart, Sky’s ad targeting service, is creating a capability to be able to match behavioural search data with Sky audiences.
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In brief: full-length episodes of Channel 4’s reality shows will land on YouTube at the same time as on All 4.
The Disney+ deal will bring the show on the same platform to more than 150 countries and unlock a major investment in centralised marketing efforts.
HSBC is trying to “stop people in their tracks” with an array of targeted social media ads that lay out “horrifying and unexpected” facts about economic abuse.
In brief: The BBC attracted an average of 6.25 million viewers for the opening match in the Fifa World Cup in Qatar.
ITV has launched a campaign with sixteen different ads for its new streaming service ITVX after the streaming service began rolling-out on digital platforms yesterday.
In brief: Channel 4’s commercial division, 4Sales, has announced a partnership with Sainsbury’s loyalty programme Nectar 360 to enhance its ad targeting capabilities.
Broadcaster video-on-demand (BVOD) offers predictable returns, incremental reach and increases effectiveness of linear campaigns, according to a new study commissioned by Thinkbox.
ITV’s new streaming service ITVX will launch on 8 December, the broadcaster announced today.
BARB subscribers can now see overnight and consolidated viewing data for Netflix in the UK.