Analysis: Returning TV shows that launched a new series on Netflix last year helped nearly double viewing numbers for older seasons. This will become even more important as streaming giants push their ad-supported tiers.
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Exclusive: Paramount is rebranding Channel 5 to just 5 as part of plans to relaunch the public-service broadcaster across linear, streaming and digital platforms under one unified name, The Media Leader can reveal.
CTV can ensure brands reach the right audiences, but only when it’s part of a multichannel strategy can it help advertisers get consumers to the finish line.
However, CEO Dame Carolyn McCall has warned of job losses.
The current BBC charter ends in 2027.
Barb data shows that Channel 4 non-linear reach was up 9% for TV sets and 4% for other devices in June.
Watch: Toyota and Allianz’s sponsorship idents for the competition will have accessibility features “baked in”.
Compared with ITV’s coverage of the Euro 2021 semi-final, the revamped streaming service has attracted over 5m more viewers.
ITV’s business development director shares his path to media sales and why people should consider getting out of London during their career.
Warc forecasts that Meta will reach a dizzying $155bn of global ad revenue in 2024. Fine, but please don’t then compare it to linear TV as though that means something.