In an increasingly fragmented media landscape, reach and frequency is the foundation that helps navigate this complexity and ensures brand growth, writes AudienceProject’s UK commercial director.
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Apple TV+ and Disney+ have increased prices by the largest amounts since their launch, with an annual average hike of 18%.
Analysis: Returning TV shows that launched a new series on Netflix last year helped nearly double viewing numbers for older seasons. This will become even more important as streaming giants push their ad-supported tiers.
Exclusive: Paramount is rebranding Channel 5 to just 5 as part of plans to relaunch the public-service broadcaster across linear, streaming and digital platforms under one unified name, The Media Leader can reveal.
CTV can ensure brands reach the right audiences, but only when it’s part of a multichannel strategy can it help advertisers get consumers to the finish line.
However, CEO Dame Carolyn McCall has warned of job losses.
The current BBC charter ends in 2027.
Barb data shows that Channel 4 non-linear reach was up 9% for TV sets and 4% for other devices in June.
Watch: Toyota and Allianz’s sponsorship idents for the competition will have accessibility features “baked in”.
Compared with ITV’s coverage of the Euro 2021 semi-final, the revamped streaming service has attracted over 5m more viewers.