ITV will have four partners on board its addressable ad buying platform Planet V by the end of this year, two of which are broadcasters based outside of the UK.
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Barb CEO: Not only do we intend to measure and report fit-for-TV content, but also content that adheres — at a minimum — to industry-accepted levels of brand safety.
In brief: Revenue from TV and movies watched on internet devices such as smart TVs and mobile devices is forecast to reach $45bn in Western Europe by 2028, up two-thirds (67%) from the $27bn recorded last year.
The Media Plan: Irn-Bru’s latest campaign uses an integrated video-led media strategy across “key Gen Z focussed” channels.
Brett Aumuller shares where he gets his creative inspiration from and if selling media has become easier or harder.
TV has even more potential in the internet age. But it can’t cover all the bases without some very significant investment.
The BBC and ITV dominated the top 10 most-watched titles across all UK channels and services last year.
Partner content: Advertising is a cornerstone of the modern digital experience. Viewers are accustomed to ads appearing on mobile applications, websites — and televisions.
However, “there are signs that many advertisers will maintain their expected level of spend,” according to Enders Analysis.
ITV’s Kelly Williams tells The Media Leader about his first paid job and what is coming up in conversations with clients at the moment.