The Media Plan: Irn-Bru’s latest campaign uses an integrated video-led media strategy across “key Gen Z focussed” channels.
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Brett Aumuller shares where he gets his creative inspiration from and if selling media has become easier or harder.
TV has even more potential in the internet age. But it can’t cover all the bases without some very significant investment.
The BBC and ITV dominated the top 10 most-watched titles across all UK channels and services last year.
Partner content: Advertising is a cornerstone of the modern digital experience. Viewers are accustomed to ads appearing on mobile applications, websites — and televisions.
However, “there are signs that many advertisers will maintain their expected level of spend,” according to Enders Analysis.
ITV’s Kelly Williams tells The Media Leader about his first paid job and what is coming up in conversations with clients at the moment.
Sainsbury’s pips Asda, Boots and Aldi to be top of the Christmas tree according to TVision’s UK-based Attention Panel.
In brief: UKTV has promoted Nick Gilmer to marketing director.
In brief: measurement platform VideoAmp has struck a deal with Warner Bros Discovery to measure cross-screen campaigns across its portfolio.