The GroupM division’s Total TV Measurement solution provides de-duplicated reach and frequency against a broad set of Barb demographic audiences.
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Analysis: Viaplay is cutting a quarter of its workforce and pulling out of the US and UK markets after a sharp reversal of fortunes in its international business.
Budweiser and Weetabix are among the first major brands to launch nationwide multichannel campaigns during a period of “late money” being spent on TV in the UK this summer.
The UK TV ad market will decline by 6% in 2023, Channel 4 has forecast, as the broadcaster admitted having to “cancel a handful of shows” in response to trading this year being worse than expected.
Strategy Leaders: All elements of the media landscape provide different encounters and they offer something different, writes Wavemaker UK’s head of video.
As viewers are paying more than ever for TV content, Bob Wootton examines the latest Ofcom consultation on “levelling the playing field” between broadcasters’ ad schedules.
Strategy Leaders: At a time when even the most popular TV shows struggle to attract audiences of over 20 million, brands need to be creative, writes EssenceMediacom’s head of creative strategy.
The latest Advertising Association/WARC Expenditure Report finds that UK adspend in the last quarter of 2022 decreased by 5.8% – the first time Q4 spend has fallen since 2009.
We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.
In the debates about cross-video campaign measurement, don’t forget what you can’t see on a spreadsheet, writes Thinkbox’s Matt Hill.