SMEs can now reach streaming TV audiences from ITV, Sky and Channel 4 through one self-service advertising platform.
More Ctvws articles
Synamedia’s Guy Southam is in Cannes to argue that while addressable TV unlocks the door to new TV revenues, it is ‘platformisation’ and greater automation that will push the door open.
Freeview New Zealand will launch a DVB-I based TV service in Q3, enabling broadcaster streaming to devices without a dedicated app.
Gary Woolf explains how All3Media International is building content brands in FAST and cross-promoting to SVOD. You can hear why the company decided against O&O SVOD apps.
Some of Israel’s leading broadcasters share a self-serve buying platform that gives agencies a unified view of combined audiences and inventory. The tech company behind it is ready to take the solution to international markets.
The vendor claims its mobile app-based panel avoids data fusions and provides independent verification of incremental channel reach plus incremental effectiveness.
Omdia’s Maria Rua Aguete and David Tett note that TV brands are increasingly prioritising advertising revenue over hardware sales. As emerging TV OS platforms gain traction, the implications for advertisers are significant.
FreeWheel’s Laurence d’Août discusses the threats to broadcast TV revenues, how to demonstrate the value of linear TV to buyers, the implications of siloed broadcast/streaming planning, and the impact of AI on measuring TV and allocating budget.
AI agents will restore control to advertisers and publishers through programmatic CTV by boosting content transparency. Converge’s CEO Ian Maxwell believes it will open the door to more long-tail advertisers.
Marija Masalskis at Caretta Research explores the rise of the content creator economy and how individual creators are using an intellectual property monetisation ‘flywheel’ to scale their businesses.