Subscriber retention has become a priority for streaming services and the subscriber management vendor has introduced four AI agents to make this easier.
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The vendor has introduced automated tools to show game highlights to someone joining a broadcast, and to link fans to ‘shoulder content’.
Martin Tyler at FX Digital explains a new approach to testing that removes the pain associated with device fragmentation and boosts application quality.
The company, which helps manage $8 billion in subscription transactions annually, has launched AI agents focused on subscriber retention, product and offer creation, and customer support.
BBC iPlayer remains the primary destination for long-form content, but its general manager Kerensa Samanidis outlines a willingness to meet digital audiences off BBC services.
The solution addresses Gen Z viewing habits and could be used to create self-challenger streaming services aimed at this demographic.
Mark Frain says Australian TV is on course to lose $200M of ad budget in the next two years but can turn that into a $200M inflow with better measurement and lower friction trading.
The company already offered ad exposure data for linear broadcast TV so now provides planners with a holistic view of campaign reach on Samsung smart TVs. The insights will help boost incremental reach.
Richard Broughton at Ampere Analysis explains the business rationale behind the wave of new distribution partnerships and M&A activity in TV.
Matthew Henick at The Trade Desk argues that when CTV OS providers have their own content and ad inventory it creates a conflict of interest with publishers and audiences.