Mathieu Yarak at MBC Media Solutions explains how TV can become more competitive against social media platforms and other digital by correlating attention, brand impact, and outcomes into a single intelligence layer.
More Ctvws articles
Numeris argues that exposure and outcomes are not competing ideas but work together. But neither works well without trust, and that requires a single, transparent, industry-governed currency.
D19’s MD outlines the challenges for SMEs looking to get onto TV. He shares practical advice on testing, and what more the TV industry can do to serve the ‘FELT’ market.
Market analyst Ian Whittaker has been listing the risks and opportunities for media owners across the next five years. He views small business advertising as a key growth opportunity.
ISBA’s director general admits marketers are struggling to get heard in the boardroom, while lost industry expertise can lead to extreme and binary planning decisions.
The measurement company expects the upgraded methodology to underpin currency measurement for the 2026/2027 TV season.
Starting January 2028, Fifty5Blue will be the audience measurement services provider for the Irish television and video market.
Barb is now measuring Rakuten TV.The streaming service says it is now speaking the same measurement language as the wider industry.
The measurement vendor has introduced IAS Total TV to ensure media buyers understand genre, age rating, language, channel classification and more across streaming TV.
The broadcaster will harness talent to generate interest in every team, is launching a tournament companion app, and will use recommendations to keep light ITVX viewers on the platform.