The solution addresses Gen Z viewing habits and could be used to create self-challenger streaming services aimed at this demographic.
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Mark Frain says Australian TV is on course to lose $200M of ad budget in the next two years but can turn that into a $200M inflow with better measurement and lower friction trading.
The company already offered ad exposure data for linear broadcast TV so now provides planners with a holistic view of campaign reach on Samsung smart TVs. The insights will help boost incremental reach.
Richard Broughton at Ampere Analysis explains the business rationale behind the wave of new distribution partnerships and M&A activity in TV.
Matthew Henick at The Trade Desk argues that when CTV OS providers have their own content and ad inventory it creates a conflict of interest with publishers and audiences.
As broadcasters look to unify fragmented ad sales and inventory across linear and digital channels, tvbeat’s founder & CEO Robert Farazin, outlines how automation and data-driven intelligence enable a true Total TV proposition. This presentation to The Future of TV Advertising Sydney in March explains the impact on campaign reach and operational efficiency, and how… Continue reading Total TV: The commercial blueprint for unified sales, yield and growth
“Who would have thought television is a CRM channel?” asks Sam Taylor at Lloyds Bank. His team proved that it is. Watch this interview for the details.
The annual Living Room Study commissioned by RTL AdAlliance finds that 14% of Europeans go straight to a BVOD service after turning on their TV – up 6 percentage points in a year.
Together with adtech company ShowHeroes, the media agency commissioned a 4,400 person study in Europe that shows streaming subscription fatigue. The authors claim FAST will scale as subscription growth plateaus.
The Association of Commercial Television and Video on Demand Services in Europe wants the EC to acknowledge the growing power of CTV OS and virtual assistant providers.