TV has earned trust because its numbers are verified, scrutinised and benchmarked. Social media? Not so much. Google needs to decide where YouTube stands.
More Ctvws articles
The US FCC approval has sparked controversy but the deal is expected to complete in a few weeks.
The platform has not renewed its data licence for Q3, but says it continues to maintain a regular dialogue with the JIC.
Media and entertainment devision revenue was down 8%, with ad revenue dropping 7%.
ORS and Insys believe they have the perfect mix of broadcast and IP expertise to power broadcaster digital transformations and help pure-play streamers achieve broadcast-grade quality and scale.
Commercial MD Kelly Williams tells The Media Leader about the broadcaster’s pillars of success and how it is collaborating with others to grow the UK TV market.
| Maria Iu
The regulator has set out a six-point plan that would require action from PSBs, social media and video-sharing platforms, the government and Ofcom.
There’s a lack of understanding of CTV’s scale and value, even as people are watching more content on screen. This presents a great opportunity for brands.
As the partnership that sees a selection of ITVX and Disney+ titles promoted on each other’s platforms go live this week, The Media Leader looks at how the deal works.
As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.