The smart TV brand has launched Immersive Carousel, offering brands five separate creative tiles to showcase content, products and calls to action on the home screen. ITVX and a luxury menswear brand have seen strong results.
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Not surprisingly, pirate streaming services are going to weaponise AI in their battle with rights owners. Anti-piracy solutions providers are responding, but this is just one fight in the long war with pirates.
A report by advisory firm Oliver & Ohlbaum Associates, commissioned by Sky, expects weak demand for any ‘nightlight’ service offering only a handful of broadcast channels. It infers a clean switch to internet-delivered TV, sooner rather than later, is the better approach.
The media consulting firm has created a curated brokerage for international audiovisual datasets that are rights-safe and ready for use in AI training and model development. The content portfolio includes 75,000 hours of news and interviews.
The car maker says customers increasingly expect the same streaming TV services in cars that they enjoy at home. These can be blended with Škoda branded content.
The Belgian pay-TV operator is treating the ad-free YouTube service like any other app on its platform – hoping to remain the central contact point for video entertainment.
The multi-market MENA platform operator is using HbbTV OpApp and TVkey Cloud to become the sovereign application on Samsung smart TVs, without having to own or ship its own hardware.
Beacons removes all data movement by taking data collaboration into a brand or media owner’s own cloud instance. This could encourage regulated businesses and walled gardens to collaborate more.
The thought-leadership conference focuses on strategy and product innovation across TV distribution and monetisation. Speakers explore the deepening relationships between broadcasters and global SVOD services, how Pay TV lives with less content exclusivity, and much more.
Analysis: The willingness of Disney, Warner Bros Discovery and Netflix to bundle with Sky is an acknowledgement of the plateau in the total streaming subscription market, the oversupply of streaming services available to consumers, and the reality that continuing to hike prices is likely to push more consumers to churn. Has The Great Bundling begun?