The move will expand the addressable market for the free-to-air service.
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As DTC subscriptions plateau, Disney is seeking incremental reach via content deals and live sports.
The long-awaited launch marks a significant step in bridging the measurement gap, most industry insiders agree, but it does come with caveats.
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The JIC is seeking improvements to methods and techniques for the 2027-2029 contract.
The company wants to be the online managed platform that helps broadcasters present service metadata for EPGs that support streaming channels with up/down zapping.
TV has earned trust because its numbers are verified, scrutinised and benchmarked. Social media? Not so much. Google needs to decide where YouTube stands.
The US FCC approval has sparked controversy but the deal is expected to complete in a few weeks.
The platform has not renewed its data licence for Q3, but says it continues to maintain a regular dialogue with the JIC.
Media and entertainment devision revenue was down 8%, with ad revenue dropping 7%.
ORS and Insys believe they have the perfect mix of broadcast and IP expertise to power broadcaster digital transformations and help pure-play streamers achieve broadcast-grade quality and scale.