Warc forecasts that Meta will reach a dizzying $155bn of global ad revenue in 2024. Fine, but please don’t then compare it to linear TV as though that means something.
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Closed-mindedness when it comes to CTV means agencies and advertisers are missing big opportunities as technology continues to advance.
| Maria Iu
The roll-out marks the first time all four major public-service broadcasters have worked on a streaming proposition together.
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Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.
| Maria Iu
Ryan Afshar, head of publisher and programmatic platforms (international), calls for more collaboration in the connected TV sector.
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Agency founder Sadie Groom says representation of women on the “technical” part of the TV sector is between 9% and 15% at conferences.
| Maria Iu
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Rob Collier, head of strategy at MTM, reveals new research that shows Netflix’s recent crackdown on password sharing among users was a success.