The digital media measurement, data, and analytics vendor reckons the industry stands to lose $700,000 per billion impressions on CTV inventory without protections to ensure a suitable, viewable and fraud-free environment. But things are improving, and rapidly.
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Ampere’s new social video tracking tool has revealed a shift towards more long-form content and the types of content that dominate broadcasters’ YouTube channels.
One of Europe’s leading media owners has implemented the Open Measurement Software Development Kit standard that enables third-party viewability and verification measurement.
More media bubisnesses are looking towards YouTube as a place to publish and monetise archive content that doesn’t fit into owned-and-operated streaming properties, the company says.
It marks first time Netflix is distributing a broadcaster’s shows in the country.
| Maria Iu
The companies made a joint return to Cannes to convince advertisers of TV’s abilities.
For brands, the combination of retail media and streaming allows them to move across the funnel to reach consumers earlier.
The broadcasters’ self-serve ad marketplace is aimed at small to medium-sized businesses and digital-native advertisers used to buying their own media in social and digital environments.
The Media Leader talks to Thomas Bremond, managing director of Comcast Advertising International, about why now is the time for TV to demonstrate its performance capabilities.
| Maria Iu
GameBreaks launched in the US and Canada earlier this year, allowing advertisers to brand remote-controlled games.