Capitalising on CTV will enable brands to spread their wings beyond the saturated space of social and democratise the region’s digital ecosystem.
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YouTube’s size makes it irresistible to marketers. This is how brands can play the platform without getting played.
Today’s CTV market demands accountability and outcomes from investment. With Europe still lagging behind the US, transparency is key here.
Gracenote’s new Contextual Advertising Report found using enriched programme information in bidstreams has positive outcomes for buyers and sellers.
With research finding that 10% of active channels on YouTube generated 94% of total views in May, Evan Shapiro paints a picture of future audiences ignored by TV companies in a new report.
However, the latest Barb Establishment Survey found that the number of homes with two or more services hit a new record.
| Maria Iu
Experian’s ConsumerView data will be integrated into LG Ad Solutions’ platform.
Peter Field has shown us the silver bullet in the argument for advertising. To me, this means brand will assume renewed importance for marketers. About time.
| Maria Iu
Overall, content grew by 5% across the top five platforms during February-May.
Perceptions of TV advertising are shaped by the US, yet this market looks, feels and functions very differently to the rest of the world. This leads to global strategies built on a flawed premise.