More Ctvws articles

Today’s CTV market demands accountability and outcomes from investment. With Europe still lagging behind the US, transparency is key here.

Gracenote’s new Contextual Advertising Report found using enriched programme information in bidstreams has positive outcomes for buyers and sellers.

With research finding that 10% of active channels on YouTube generated 94% of total views in May, Evan Shapiro paints a picture of future audiences ignored by TV companies in a new report.

However, the latest Barb Establishment Survey found that the number of homes with two or more services hit a new record.

Experian’s ConsumerView data will be integrated into LG Ad Solutions’ platform.

Peter Field has shown us the silver bullet in the argument for advertising. To me, this means brand will assume renewed importance for marketers. About time. 

Overall, content grew by 5% across the top five platforms during February-May.

Perceptions of TV advertising are shaped by the US, yet this market looks, feels and functions very differently to the rest of the world. This leads to global strategies built on a flawed premise.

A new report from the alliance identifies key challenges and commits to shared goals.

Even as streaming gathers pace, accessibility remains an issue. However, AI has the ability to bridge this gap to make streaming available to more people.