More Ctvws articles

The platform has not renewed its data licence for Q3, but says it continues to maintain a regular dialogue with the JIC.

Media and entertainment devision revenue was down 8%, with ad revenue dropping 7%.

ORS and Insys believe they have the perfect mix of broadcast and IP expertise to power broadcaster digital transformations and help pure-play streamers achieve broadcast-grade quality and scale.

Commercial MD Kelly Williams tells The Media Leader about the broadcaster’s pillars of success and how it is collaborating with others to grow the UK TV market.

The regulator has set out a six-point plan that would require action from PSBs, social media and video-sharing platforms, the government and Ofcom.

There’s a lack of understanding of CTV’s scale and value, even as people are watching more content on screen. This presents a great opportunity for brands.  

As the partnership that sees a selection of ITVX and Disney+ titles promoted on each other’s platforms go live this week, The Media Leader looks at how the deal works.

As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.

The data will be available in the UK from September, providing marketers with greater insights into CTV investment.

The deal will see the streaming platforms host each other’s shows, starting from 16 July.