From real-time optimisation, to storylines that progress across different screens, Ipsos Connect’s Beckie Goodfield examines the game-changing developments for TV and its advertising.
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As the UK’s TV audience measurement body releases its first ever Television Landscape Report, Raymond Snoddy crunches the digits for himself.
Before any form of programmatic TV can progress in the UK, we must understand exactly how it is defined – and what might prevent its uptake amongst advertisers, writes DataXu’s Chris Le May
Human interaction, anticipation and music dating back to before the year 2000 are just a handful of the things that have been scientifically proven to help make TV advertising more effective and memorable.
After three punishing instalments, last night saw ITV’s Davina McCall: Life at the Extreme (9pm) planted the former Big Brother presenter in another thrilling environment.
The amiable rural excitement of Countryfile (BBC One, 6:45pm) outshined Friday’s soaps and Saturday’s deluge of light entertainment.
“All of the brands in your fridge have been built on wastage,” said ITV’s group commercial director, as he lambasts targeted digital marketing and an overuse of data in advertising.
Sponsored content: It’s time for TV buyers to demand the same level of performance they’ve come to expect online, writes The Trade Desk’s James Patterson.
Sky Sports Mix, which will launch in the summer, will broadcast some of the biggest sporting events in the world and will be available at no extra cost to all subscribers.
Nokia launches its impressive 3D 360-degree camera in the UK and announces new post-production partnerships to advance the creation of VR experiences.