The pay-TV and broadband rivals will add Virgin’s 3.7 million homes to the AdSmart network, giving total access to more than 30 million targetable TV viewers in the UK and Ireland.
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The collapse of the BBC Store has huge implications, writes Research the Media’s Richard Marks. How can broadcasters generate additional revenue from their content online?
As Alex Mahon is named Channel 4’s new chief executive, Raymond Snoddy examines the reasons behind the choice, and outlines the challenges – old and new – that await her.
Former Shine Boss Alex Mahon will become the first female CEO in the broadcaster’s 35-year history.
Revenue was down for all UK commercial broadcasters in May.
Hunt, who took on the role of CCO in 2011, was hotly-tipped to take over from current chief executive David Abraham when he steps down at the end of the year.
40% of British adults now trust politicians more than the media, making it “extremely troubling” for news platforms to maintain credibility, says Trinity McQueen report.
ITV recorded a 4.4% revenue increase in April to just short of £118.6 million.
April saw big ratings for All Round to Mrs Brown’s, Little Boy Blue, The Durrells and Our Friend Victoria.
One of the themes at Connected TV World Summit last week was how the traditional TV market can broaden its appeal by offering more content that appeals directly to millennials.