Channel 4 has managed to achieve the alchemy of turning analogue pounds into digital pounds – how can newspapers conjure the same trick, asks Raymond Snoddy.
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As we enter a generation of people that have never paid for TV, Ericsson’s Simon Frost looks at how pay-TV providers can win back eyeballs.
A couple of weeks ago, Thinkbox was caught spooning with Google. After a year when we didn’t always see eye to eye, we found ourselves nuzzling the nape of the global tech behemoth’s downy neck…
Channel 4 is to launch the first ever interactive television ads through a broadcast player, it has been announced – with the ability to click-to-buy the products.
GroupM chairman Irwin Gotlieb explains why TV can win marketing budgets previously used for trade promotion.
It is the broadcaster’s first consecutive year of profitability in its 20-year history.
View the latest revenue figures for the UK’s commercial broadcast market.
The compelling question for the UK is whether the current enthusiasm for uniting distribution and content will continue to wash up on our shores, writes Raymond Snoddy.
Commercial terrestrial channels recorded revenue of £192.81 million in September – down -4.7% year on year.
UK advertising expenditure recorded 5.2% growth in the first half of 2016 despite economic uncertainty before the EU referendum.