Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, shows how the traditional TV spot continues to be a powerful form of advertising in the UK.
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The UK’s second largest commercial broadcaster takes the Grand Prix – as MediaCom wins Most Connected Agency for the second year running and Manning Gottlieb OMD wins Best Connected Campaign for John Lewis and ‘Monty the Penguin’.
ITV continued to bring the ‘hilarity’ as its new Wednesday night comedy line-up returned for a second week.
Last night saw BBC One signal the turn of former EastEnders Live line-fumbler Jo Joyner’s time to shine in Ordinary Lies (9pm), as the tale of everyday working folk with a habit for dispensing porkies came to an end.
In the UK the company achieved the highest customer growth in more than a decade, adding 127,000 new customers – up 41% up on 2013 – as it posts solid financial results.
Drive to digital sends UK advertising to its highest growth for four years, according to the latest Advertising Association/Warc expenditure report.
This weekend’s TV offerings saw ITV’s freshly returned variety show Britain’s Got Talent (8pm) defeat the competition to win over the biggest audience for a second week running.
Thursday night saw BBC One and David Dimbleby assemble (most) of the country’s political leaders for 90 minutes of all-star spin, deflection and outright untruths that resulted in the BBC Election Debate 2015 (8pm).
Wednesday night’s TV offered the nation’s viewers a chance to return to the testosterone-fuelled nightmare that is The Island with Bear Grylls (Channel 4, 9pm) as the men’s camp continued to emasculate themselves.
March saw big ratings for BBC One’s Ordinary Lies, coverage of the Six Nations rugby, a drama about the creator of Sherlock Holmes and historical drama Poldark.