According to new analysis from Thinkbox, the average person in the UK watched 20 minutes of video advertising a day in 2016 – with TV accounting for 93.8% of video ad viewing.
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The good news for anti-Murdoch campaigners is they’ve got their independent inquiry. The slightly less good news is that it is very likely that Ofcom will fail to find sufficient grounds to block the deal.
The Netherlands has fostered a marketing utopia, writes Chris Sahota – here’s how we can replicate it.
The new deal means ITV will no longer broadcast any highlights, forcing the competitions off of terrestrial TV entirely. To compensate, BT said it will enhance its social media coverage to reach new audiences.
Apple Tree Yard, The Voice and The Halcyon all helped kick off a strong start to the year.
Following a healthy festive period January was a weak month for commercial TV broadcasters, with combined revenue for ITV, Channel 4 and ITV Breakfast down -7.7% year-on-year.
It’s unlikely competing supermarkets will be losing any sleep over the latest Sainsbury’s campaign, writes Dominic Mills.
Newsworks picked up three awards as ITV, MTM, Trinity Mirror Solutions, BBC World Service, MEC UK, Metro and MailOnline are all crowned category winners.
It’s time big sports rights owners plucked up the courage to take a more sophisticated view of their long-term interests rather than maximising profits, writes Raymond Snoddy.
Three years on from the launch of London Live, Raymond Snoddy analyses the current state of the market – and argues things have not been as catastrophic as many first expected.