New research from Thinkbox, YouGov and House 51 reveals a direct correlation between TV sponsorship and building brand affinity.
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The new investment, delivered as a result of savings across the BBC, will see the annual children’s budget reach £124.4 million by 2019/20, up from £110 million today.
The direction of travel in media and advertising has undoubtedly been towards video. Now, in video, the direction of travel is towards TV. Thinkbox’s CEO Lindsey Clay looks at what’s happening.
Karen Bradley, the culture secretary, is “minded” to refer 21st Century Fox’s bid for full control of Sky to the Competition and Markets Authority, setting up a second phase of an investigation into media plurality.
Three Girls, Britain’s Got Talent and Keith Lemon’s latest show all performed well in May.
Why can’t the BBC openly declare that a mandatory iPlayer log-in is about licence fee enforcement, wonders Raymond Snoddy.
In this long read, Videonet editor John Moulding explains why Amazon Channels could be the most important video launch in Europe this year.
The pay-TV and broadband rivals will add Virgin’s 3.7 million homes to the AdSmart network, giving total access to more than 30 million targetable TV viewers in the UK and Ireland.
The collapse of the BBC Store has huge implications, writes Research the Media’s Richard Marks. How can broadcasters generate additional revenue from their content online?
As Alex Mahon is named Channel 4’s new chief executive, Raymond Snoddy examines the reasons behind the choice, and outlines the challenges – old and new – that await her.