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The global appetite for original drama is creating increasingly complex markets filled with new and old players, writes Raymond Snoddy. Where is it all going?

Speaking at the UBS Media Conference this week, chief content officer Ted Sarandos announced that the SVOD giant will reach a total of 31 scripted shows over the course of 2016.

Yesterday saw ITV attempt to glam up a fairly gloomy Tuesday evening by gathering together the most mundane and inoffensive acts from across the UK’s entertainment spectrum as Jack Whitehall hosted The Royal Variety Performance.

Normality resumed on the nation’s TVs last night, with the post-I’m a Celebrity… landscape once again allowing the soaps to contend for ratings glory and leaving the schedule with much more divergent audiences.

Television plus online video – audiovisual advertising – is gaining share of display advertising, according to the latest adspend forecasts from ZenithOptimedia.

Thursday night saw ITV’s highly lucrative I’m a Celebrity… (8:30pm) edge closer to the end as yet another campmate exited the jungle, whittling down the original 13 candidates to a mere six in a lead up to Sunday’s grand finale.

Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.

Distributed across US online platforms including Hulu, Amazon, Sony, Vimeo, YouTube and Roku, TV4’s portfolio includes a dozen channels with 30 new channels in development.

Yesterday’s edition of The Apprentice (9pm) saw Lord Sugar task his hopefuls into taking on a role perfectly suited to the candidates’ particular brand of forced smarmy charm – the London property agent.

While the bizarre campaign against the residents of a desirable south London street stepped up a gear, audience interest actually dwindled.