The burning desire for cross-platform measurement of AV advertising is clouding media planners’ judgement when it comes to understanding the concept of value, writes Thinkbox’s Matt Hill.
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February was another tough month for two of the UK’s commercial TV broadcasters with ITV and Channel 4 both suffering declines in revenue.
The Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet.
The UK’s TV market might be at least five years from achieving anything that resembles digital ad-serving, but that doesn’t mean that we need to hold back from innovating, writes Matt Whelan.
Kick em while they’re down! Channel 4 has today unveiled new research that it says proves ads on YouTube and Facebook are more expensive and less impactful than on broadcaster video on demand.
Following a successful pilot phase, Sky Media said it is ready to develop the Sky Audio Visual Exchange – bringing programmatic TV to the UK for the first time.
The BBC’s adaptation of Len Deighton’s alternative history novel SS-GB hit TV screens in February, while ITV’s ratings banker Broadchurch returned for its third and apparently final series.
According to new analysis from Thinkbox, the average person in the UK watched 20 minutes of video advertising a day in 2016 – with TV accounting for 93.8% of video ad viewing.
The good news for anti-Murdoch campaigners is they’ve got their independent inquiry. The slightly less good news is that it is very likely that Ofcom will fail to find sufficient grounds to block the deal.
The Netherlands has fostered a marketing utopia, writes Chris Sahota – here’s how we can replicate it.