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Thursday night saw Channel 4 delve back into murky outrage-enticing waters, with a brand new four part documentary.

After a bit of an unprecedented wobbly start last week, yesterday saw the second instalment of this year’s The Great Sport Relief Bake Off (BBC One, 8pm) edge closer to its expected glory.

BBC One’s long-running favourite proved there is plenty of life in the wrong ‘un yet.

174,000 tuned in to see the preppy young YouTubers attempting to convince viewers they were anything but irritating marketing droids.

96% of 16-24 year olds watch video online, whereas only one in three adults aged 65+ use such services.

UK advertising expenditure grew 6.8% year-on-year in the third quarter of 2015 to reach £4,646 million – the strongest third quarter on record.

Sky’s next generation set-top box, Sky Q, will go on sale in February with set-up costs priced at £99 – making it the lowest ever set-up for a barnd new premium product launch from the subscription TV service.

For the second night in a row a cheesy murder drama ruled over the prime time airwaves, with the latest instalment of BBC One’s Death In Paradise (9pm) seducing viewers with its beautiful scenery and super-easy-to-follow plot.

Last night’s venture unwillingly displayed the very first chink in the Bake Off’s seemingly impenetrable armour.

Experts from BARB, Thinkbox, Sky Media, Archant and SMG celebrate a triumphant history – and look at the opportunities that TV continues to provide.