The new interactive VoD format will enable advertisers to incorporate the individual names of registered All 4 viewers into the audio of their adverts, taking targeted advertising to a new level.
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March saw big ratings for Broadchurch, Line of Duty, Red Nose Day and the conclusion of the Six Nations rugby championship.
As Sky prepares for a takeover by 21st Century Fox, profit fell from £1.142 billion to £1.013 billion.
Broadcasters should have the guts to go ahead with leaders’ debates and place an empty chair for Theresa May, writes Raymond Snoddy as he predicts how the wider media will handle the run-up to the general election.
Virgin Media is set join Sky’s AdSmart in a major deal that, if it goes ahead, will boost the scale of the targeted advertising platform.
Marketers have become too binary – and relying solely on Facebook and Google will only go so far, writes Mark Jackson.
BARB, the body that measures UK TV audiences, has promoted its deputy research director, Joe Lewis, to head of insight.
The burning desire for cross-platform measurement of AV advertising is clouding media planners’ judgement when it comes to understanding the concept of value, writes Thinkbox’s Matt Hill.
February was another tough month for two of the UK’s commercial TV broadcasters with ITV and Channel 4 both suffering declines in revenue.
The Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet.