More Tv articles

Channel 4 is to launch the first ever interactive television ads through a broadcast player, it has been announced – with the ability to click-to-buy the products.

GroupM chairman Irwin Gotlieb explains why TV can win marketing budgets previously used for trade promotion.

It is the broadcaster’s first consecutive year of profitability in its 20-year history.

View the latest revenue figures for the UK’s commercial broadcast market.

The compelling question for the UK is whether the current enthusiasm for uniting distribution and content will continue to wash up on our shores, writes Raymond Snoddy.

Commercial terrestrial channels recorded revenue of £192.81 million in September – down -4.7% year on year.

UK advertising expenditure recorded 5.2% growth in the first half of 2016 despite economic uncertainty before the EU referendum.

The US presidential debates reveal how social media companies are evolving into new, complementary media organisations driven by today’s mobile and video-first world. By Moz Dee.

On Saturday AT&T, the US’s third largest cable provider, announced that it is buying Time Warner for $85.4 billion (£70 billion); however, regulators must now consider whether the merger is fair to other US operators.

VCCP’s Lee Baring looks to the future of television – and weighs up the odds of it ever going fully programmatic.