With the 2012 Olympic Games definitely, properly over the BBC felt that Monday night was the right time to unleash a plan in order to keep the momentum going.
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NBC outperformed its own predictions for its Olympic coverage, despite criticisms during the past two weeks.
The YouView homepage now features an app for BSkyB’s Now TV, with films available for as little as 99p.
Last night’s Olympic closing ceremony attracted a peak audience of 26 million viewer. The ceremony, with performances from the Spice Girls, Take That and The Who, banked 22.9 million average viewers and a massive 80.7% audience share for BBC One.
NBC’s Olympic ‘TV Everywhere’ coverage used 34% of total bandwidth across major US networks in the first seven days of the London 2012 Games.
BSkyB’s share price briefly reached a nine-month high yesterday following news of the Sky Sports victory against Ofcom.
Julia Lamaison, insight director at GfK Media & Entertainment, asks: How do broadcasters ensure they are not left behind in a world that puts the control in the hands of the audience?
Ipsos MORI’s Tom Cross says people aren’t glued to just one device anymore, and so attention might not always be on the TV, but the second screen can make their viewing more interactive, involving and exciting. …
Last night’s BBC One coverage of the men’s 200m semi-final with Usain Bolt and Yohan Blake attracted a peak audience of 10.5 million viewers at 8.15pm.
BSkyB has won its appeal against Ofcom’s decision to force the company to reduce the price it charges rival providers to show Sky Sports.