Video on-demand services will grow from the current 3% of the global video market to 12% by 2020. According to IDATE’s Next Gen TV report, connected TV will make up 63% of the new over-the-top services market, while PC viewing will take a back seat to relatively new devices in 2019.
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Yesterday saw Andy Murray take on Roger Federer in the Wimbledon gentlemen’s singles final, aiming to become the first British male to win the Championship trophy since Fred Perry in 1936.As expected, BBC1 dominated the Sunday ratings, with an average audience share of 58% between 1.45pm and 6.45pm, and a peak of 16.4 million viewers… Continue reading TV Overnights: Murray’s Centre Court tears draw in bumper BBC audience
Sky has released a report which claims that the broadcaster contributed £5.4 billion to the UK economy in 2011.
The appointment of Julian March as ITV online director is set to put 40 jobs out of 100 at risk at the company.
It seemed that no matter how big the audience was for the debut of The Midnight Beast (E4, 10pm) it would never live up to the hype of having 50 million views on their YouTube channel.
Figures released today have shown that 54% of viewers used a second screen during Euro 2012 matches.
Wimbledon 2012 dominated yesterday’s early evening viewing as Andy Murray went head to head with Spaniard David Ferrer for a place in the semi-final.
New integrated advertising tool Adalyser Placement is set to bring offline advertising and digital spend closer together. Launched UK software company OneSoon Ltd, it uses predicted TV schedules and print media plans to dynamically place online adverts for maximum effectiveness.
At yesterday’s YouView launch, chairman Lord Sugar referred to the new connected TV service as “simple and easy”, and he couldn’t be more right.
Raymond Snoddy says that the appointment of George Entwistle as BBC director-general is a surprise, in light of his role in the Royal Pageant coverage, but as a BBC stalwart he will at least be respected in a role that is essentially thankless, where a daily kicking comes with the territory…