As ITV release the findings from its biggest audience insight project to date, a new online tool, detailing all the findings from the project, is launched for the media planning and buying community.
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With the weekend schedule looking a bit predictable recently, luckily there was some Six Nations action to balance out the usual array of period dramas, soapy arguing and celebrities diving and ice skating in discarded sci-fi costumes from the 70’s.
The licence, which can last for a period of up to 12 years, was awarded to ESTV Ltd – owned by the Evening Standard and Independent owners Alexander and Evgeny Lebedev – with the channel name ‘London Live’.
A double whammy of Yorkshire glamour instigated Thursday evening’s top line entertainment as a familiar face crawled his way back to the turbulent community of Emmerdale (ITV, 7pm & 8pm).
Last night, while the nation was still recovering from the trauma of the big freeze, BBC One offered up a slice of perspective in the form of David Attenborough’s Africa (9pm).
Tuesday night saw the two top channels peak a little too early in the evening with their frothy soap output.
Ever since he embarked on an informal career questioning some of the more outlandish claims from the online community, the Media Native has been pleasantly surprised at how easy it is to ruffle feathers and generate verbal spats. After last week’s Videology riposte to his TV On Demand article, will the Media Native have the final say?
Monday brought a barrage of soap and comedy with Emmerdale, and its never ending reign of the 7pm slot, getting the ball rolling on ITV. Priya and David’s sham storyline engagement continued to roll on with the pair even making a public announcement in the factory.
Not only can the ITV re-brand be said to be the first 21st century re-brand, says Decipher’s Nigel Walley, but ITV have a claim to be the first truly 21st century broadcaster.
The soaps predictably took hold of Friday night, Splash! once again attracted a surprising amount of sensible people and the struggle for the ultimate Sunday period drama got a lot more intense.