Martin Galvin, director of agency sales at Specific Media, on why he thinks TV is the sun in the screen solar system – every other device orbits around it and needs its warmth to survive…
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The return of the Doctor, the intense Paralympic coverage and the wide appeal of Mrs Brown all helped net some of the weekend’s largest audiences.
Google announced yesterday that it is to shut down its TV advertising program in order to focus on web advertising.Vice President of Product, YouTube/Video at Google, Shishir Mehrotra said in a post that “We launched Google TV Ads in AdWords to bring digital buying and measurement technologies to traditional TV advertising.”The Internet giant launched Google… Continue reading Google abandons TV ads program
Thursday night’s TV offered up a plethora of sports and soaps as the Paralympics finally got under way.
Commercial television channels saw their network revenue decline in July as the BBC dominated ratings around the London 2012 Olympics.
Channel 4 stole the show last night as the Paralympic Games Opening Ceremony (8pm) attracted an unprecedented audience for the event.
I have just returned home after a three week sojourn in a Turkish haven of tranquillity, where I have spent time recovering from an addiction I never knew I had…
Raymond Snoddy asks: Can a local TV station run as a sustaining business once the BBC subsidies end? Will enough viewers watch? Will advertisers be the slightest bit interested?
Tuesday night’s TV viewing once again belonged to the BBC, as their arsenal of new prime time drama buried ITV1; unfortunately, the commercial channel decided to defend itself with yet another repeat of Lewis.
It’s been a busy morning in the connected world, with major research, media firsts and commercial partnerships all being announced.