Panellists at MediaTel Group’s Media Playground event at RBS were in agreement that there are exciting new opportunities for the TV advertising marketplace but continued concerns over measurement.
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Last night’s Euro 2012 coverage suffered the Judgement of Solomon and was once again split between the two main stations, after an ITV-only night on Monday. Tuesday brought Group D’s second round of matches with things kicking off at the Arena Lviv in Western Ukraine.The Denmark v Portugal game started off at 5pm on ITV… Continue reading TV Overnights: Netherlands v Germany peaks at 10.8m
Jeff Siegel, senior vice president, Worldwide Advertising, Rovi Corporation, says broadcasters, content owners, device manufacturers and advertisers will be paying close attention to how consumers are viewing, interacting and engaging with the broadcast and live streams of the Games as it will serve as a gauge to the industry for what the winning model is for the ecosystem moving forward…
BT will broadcast 38 Premier League games for each of the seasons, while BSkyB will continue to show the majority of matches, having secured the rights to 116 games per season.
Tuesday night saw ITV take full reign of the Euro 2012 Group A games with Matt Smith (not the 11th Doctor) kicking off analysis at 4:30pm. 3.7 million viewers watched the entire two and a half hour coverage with the first match, Greece v Czech Republic, starting at 5pm.The Czech team spent little time showing… Continue reading TV Overnights: EastEnders beats ITV’s Euro 2012 coverage
TiVo and PayPal have announced at the TV of Tomorrow Show 2012 in San Francisco that they have teamed up to provide TiVo users with the ability to purchase products featured in interactive advertisements on the TiVo user interface through PayPal.
Voddler, a Sweden-based online video service, has launched a social TV service for Nokia Lumia handset owners that enables them to synchronise films they are watching with their friends.
BT Vision customers can already watch the pick of the programming from NGC on demand, but when the channels launch later this year, they will be able to watch both channels live.
Monday brought another round of Euro 2012 games with Group D stepping into the spotlight. First up was the match the country has really been waiting for, as England faced-off against France live from glamorous Donetsk in Eastern Ukraine. Adrian Chiles brought us pre-match commentary for France v England an hour beforehand at 4pm on… Continue reading TV Overnights: A peak of 14.7m viewers watch first England game of Euro 2012
MediaTel Group’s annual Media Playground event on Thursday will see four excellent panels debate opportunities and strategies across screen, data, social and mobile.