Two-timing the TV has been going on for years – from getting up during the adverts to make a cup of tea, to grannies doing their knitting during an episode of Corrie. And now, advertising brands have mobiles and tablets to contend with as well. However, instead of brands seeing these as a threat, they should be using dual screening as an opportunity to get people talking about them, says Starcom MediaVest’s Steve Smith.
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Just when you thought the BBC prime time schedule couldn’t get any more twee, hysterically adored comedian Victoria Wood was back on our screen last night to educate us about something really important.
Syfy becomes first UK broadcaster to offer channel-wide second-screen app, giving users access to unique content of a range of programmes.
BBC Sport reaches deal with IMG to show Rugby League World Cup and Four Nations coverage through to 2017, cementing it as the terrestrial home of England international action.
Tuesday evening brought another exciting instalment of Channel 4’s latest attempt to push the boundaries of the televisual medium, as Bedtime Live (8pm) celebrated its ground-breaking fourth episode.
The latest report from the EAO shows how Pay TV is continuing to grow throughout Europe despite the recession, reaching consolidated revenues of almost £30 million in 2012.
The latest report from Parks Associates reveals that the adoption of connected TV is much higher in the US than it is in the UK – expected to penetrate 25% of all US households by the end of the year.
As news of Baroness Thatcher’s death spread across the internet like wildfire yesterday afternoon, TV executives were frantic – hastily patching together televisual memorials for the viewing public.
BT has lodged a complaint with Ofcom after Sky refuses to air its multimillion-pound ads during the Premier League
Despite the combined force of Will.i.am’s stellar side quiff and the Eleventh Doctor’s whimsical horseplay, the day’s biggest hit came in the form of the bright and shiny commercialism of Ant & Dec’s Saturday Night Takeaway (ITV).