Consumers exposed to product placement are much more likely to purchase a brand because of their knowledge about it, its likeability and its talkability says new research from Channel 4.
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Thinkbox has announced today that Leila Travis, currently Total Media’s Head of TV, is to join the organisation as its Head of Planning.
Tuesday evening brought a fresh bout of soap action as Emmerdale got things under way at 7pm. Last night’s entertainment revolved around little old lady Edna’s life hanging in the balance after a dramatic dizzy spell.
“Another significant step,” says incoming DG Tony Hall as Channel 4’s Anne Bulford is appointed as Managing Director, BBC Finance and Operation.
Monday evening saw so much excitement on offer that not everyone made it through the double bill of Coronation Street alive.
The major transaction, expected to be completed in the early summer, will allow BT to broadcast a range of ESPN and ESPN America channels, as well as their live sports rights portfolio.
Commercial terrestrial television channels have largely seen a strong performance in their network advertising revenues for the period January 2012 – 13. Only Channel 4 saw a drop in revenues from January 2012, down -17.3% – while Channel 5 was up more than 20%.
New research from Screen Digest reveals Smart-TV sales will hit 141 million sets by 2015, and 173 million the year after, accounting for almost two-thirds of the world’s television total.
The Hollywood Reporter has revealed that ratings company Nielsen is to roll out a new system to measure broadband, Xbox and, eventually, iPads – redefining the definition of TV.
Thursday night’s prime time viewing kicked off with an action-packed hour-long special of Emmerdale (ITV) which saw troubled old dear Edna Birch deal with some embarrassing damp issues.Elsewhere, Charity Dingle, ever the professional, threw in a spot of sexual intercourse while negotiating her contract with Home Farm overlord Declan Macey. Slipping in the sinful goings… Continue reading TV Overnights: A night of soap sleaze brings in Thursday’s biggest hits for BBC and ITV