Advertisers will need to work harder in future to ensure consumers engage and interact with TV ads, according to the panel in the Deloitte Stats, Lies and Videotape? session at last week’s MediaGuardian Edinburgh International Television Festival (MGEITF).
Showing 3881-3890 of 8,001
More Tv articles
The first day of the MediaGuardian Edinburgh International Television Festival (MGEITF) saw a heavyweight panel discuss the future challenges facing the BBC and its new director general (DG), George Entwistle.
Strategy Analytics Vice President and Principal Analyst David Mercer suggests that behaviour and usage patterns for Tablet TV consumption could present opportunities for content providers to drive revenues associated specifically with tablet viewing.
Elisabeth Murdoch distanced herself from the current scandal surrounding her family – and noticeably from her brother James – during the MacTaggart lecture last night.
The London 2012 Olympic Games marked a pivotal change in viewing behaviour, with many people using new technologies for the first time. According to latest research from Starcom MediaVest Group’s Emerging Spaces research programme 90 per cent of the UK’s population followed the Games through a combination of TV, PC, mobile, tablet and social media.With… Continue reading London 2012 changed TV viewing behaviour
Sainsbury’s has licensed Rovi Corporation to power a new digital video service for Sainsbury’s Entertainment, following in the Tesco/Blinkbox footsteps.
New bad boy of the Dales, Robbie Lawson, unleashed hell on Emmerdale (ITV1, 7pm) last night, sending Home Farm and the village in to a state of terror.
Television viewers are forecast to watch nearly a trillion ads in 2012, according to the “TV: Why?” report, published by Deloitte on behalf of the MediaGuardian Edinburgh International Television Festival.
James Grant, UK country manager, Vindico, says great content on the TV, great devices that allow personal and immediate interaction, and great communication apps all demonstrate the continued growth of ‘second screening’…