David Brennan, Founder of Media Native, on the need for objective, representative research to be applied to media decisions because we are incapable of making them based on our own experiences.
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The revelries in the Yorkshire Dales continued last night with an hour and a half of Emmerdale programming on ITV1. There must have been many a sore head after Wednesday night’s live celebrations – but it’s a safe bet that even the strongest dose of Alka-Seltzer wasn’t going to make a bit of difference to… Continue reading TV Overnights: EastEnders (just barely) ruins Emmerdale’s party
The second episode of the third series of Downton Abbey heads a list of returning favourites this month.
Last night ITV1 finally delivered the moment rural soap fans have been waiting for with baited breath. Emmerdale (7pm) celebrated its 40th birthday in an appropriately dramatic fashion; there was not one but two weddings, the arrival of a few new sprogs and the demise of a long standing fan favourite.But the question on everyone’s… Continue reading TV Overnights: Weddings & violence – 8.8m tune in to Emmerdale Live on ITV1
Sky is increasing the price of line rental for existing customers by 18% on 1st December from £12.25 to £14.50. Bank of America Merrill Lynch (BoAML) say they had anticipated such an increase but not until Q4 2013 (April-June).
Raymond Snoddy on the conspiracy theory surrounding the Savile and Newsnight inquiries and the possible implications for BBC director-general, George Entwistle.
After ten long weeks, last night finally brought us the all-male final of The Great British Bake Off (BBC Two), with the intense competition easily securing the 8pm slot.
MediaTel’s ‘Electronic Trading Debate’ held on Thursday 11 October considered the benefit of thinking from an industry perspective to garner adoption of new systems and working initiatives.
With Video on Demand (VOD) growing, the first panel at MediaTel’s ‘Electronic Trading Debate’ (11 October) discussed convergence between traditional television advertising and online and what impact this had on current trading systems.
Monday night saw another procedural face-off between BBC One’s gang of meddling detectives and ITV1’s very own version of Doogie Howser.The New Tricks team were up to their necks in Stasi secrets, as they investigated the death of an East German immigrant. Newby Steve McAndrew was still trying to reaffirm his place in the UCOS… Continue reading TV Overnights: Our Tracy’s baby drama nets 8.6m for ITV1