Though multi-tasking in front of the TV is common, viewers are not widely using applications designed by broadcasters to accompany television programmes, finds latest NPD study.
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BARB appoints Joe Lewis as project director and welcomes Gary Roddy into its client services team.
Saturday night saw ITV take another victory in the on-going battle with the BBC, siccing their most vacuous and piercingly gaudy programmes on each other.
LG will be the first company to integrate PayPal into its Smart TV platform, allowing users to purchase products via their TV sets/
Netflix CEO attributes high content streaming to exclusive series House of Cards, with average hours streamed per month up 3 billion since June 2012 and quarterly revenue exceeding $1 billion.
The UK content on-demand market is almost at saturation point and is at risk of reaching its audience growth potential, reports YouGov – forcing digital content providers to make the most out of the existing current user base rather than expanding into new audiences.
Thursday night saw Victoria Wood’s epic globe-trotting quest (to ramble on about tea in expensive locations) come to an end. Tightening the budget slightly, the second night of the frivolous odyssey saw the comedy stalwart stick closer to home, swapping the stunning tea fields of Sri Lanka for Yorkshire.
Two-timing the TV has been going on for years – from getting up during the adverts to make a cup of tea, to grannies doing their knitting during an episode of Corrie. And now, advertising brands have mobiles and tablets to contend with as well. However, instead of brands seeing these as a threat, they should be using dual screening as an opportunity to get people talking about them, says Starcom MediaVest’s Steve Smith.
Just when you thought the BBC prime time schedule couldn’t get any more twee, hysterically adored comedian Victoria Wood was back on our screen last night to educate us about something really important.
Syfy becomes first UK broadcaster to offer channel-wide second-screen app, giving users access to unique content of a range of programmes.