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ITV is set to launch a £10 million marketing push for Friends Reunited, so it can compete with other social networking sites such as Facebook and MySpace.The campaign will include a TV ad and online drive, promoting the fact that the site is now free to sign up to, according to reports in the trade… Continue reading ITV Launches Friends Reunited Marketing Drive

ITV’s shares rose this morning by 8% to 41.4p following reports in the weekend papers linking Endemol to ITV.John de Mol, co-founder of Dutch production company Endemol, responded to weekend reports that Endemol might be interested in ITV by saying that a combination with ITV could make sense, but all would depend on the numbers.This… Continue reading ITV Shares Rise On Back Of Speculation

BBC1’s George Gently failed to get the better of ITV1’s Midsomer Murders, in the battle of Sunday night drama. Postponed from last week due to the epic conclusion of the men’s final at Wimbledon, the Martin Shaw programme pulled in 4.2 million adult viewers. Over on ITV1 Midsomer Murder attracted over 2 million more viewers,… Continue reading Viewers Prefer Murder To Gentle Offerings

BBC Two has unveiled its Autumn line-up, with a focus on factual programmes such as its new documentary The Fallen, by filmmaker Morgan Matthews.The Fallen will remember every serviceman and woman who has died in the Iraq and Afghanistan conflicts, with testimonies from families and an archive of events, in a three-hour documentary.Roly Keating, controller… Continue reading BBC Two Unveils Autumn Line Up

Over two-thirds (68%) of the 60 million television sets in the UK are now digitally linked via cable, satellite or digital terrestrial, according to new figures from Ofcom published today.The Digital Progress Report for the first quarter of 2008 shows that the total number of digitally-linked sets has grown by around seven million from 33.5… Continue reading 68% Of UK TV Sets Now Digital

ITV advertising revenues are expected to decline by as much as 13% in the last quarter, according to reports in the national press.The broadcaster’s deadline for September advertising bookings passed yesterday, with agencies predicting that low marketing budgets would cause its ad revenue to fall in the autumn.ITV has so far managed to keep on… Continue reading ITV Ad Revenues Expected To Fall

Over two-thirds (68%) of the 60 million television sets in the UK are now digitally linked via cable, satellite or digital terrestrial, according to new figures from Ofcom published today. The Digital Progress Report for the first quarter of 2008 shows that the total number of digitally-linked sets has grown by around seven million from… Continue reading 68% Of UK TV Sets Now Digital

ITV1’s Great British Feast, with Marco Pierre White, lost out to BBC One’s new series Cars, Cops and Criminals by an average 7% audience share betweem 9pm and 10pm last night.Marco’s Great British Feast was pick of the day but only managed to pull in three million adult viewers, a 15% audience share.BBC One’s new… Continue reading Marco Loses Out To Cars, Cops And Criminals By 1.7 Million Viewers

BBC One’s new drama, Bonekickers, attracted a 31.3% audience share last night, with an average of more than 6.5 million adult viewers between 9 and 10pm.The series, starring Julie Graham and Adrian Lester working as archaeologists investigating mysteries in the past, had a peak audience of 6.7 million adult viewers during the first 15 minutes… Continue reading BBC’s Bonekickers Triumphs With 6.7 Million Viewers

ITV has hired Richard Parboo as new head of agency sales strategy in the online sales team, which covers itv.com and Friends Reunited.Parboo has left his role as head of networks for MySpace to concentrate on ITV’s online and broadband strategy.Parboo became one of the first hires in the commercial team during Fox Interactive’s start… Continue reading ITV Appoints New Sales Head