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Speaking at the MediaTelINSIGHT Media Guardian Future of Digital TV Seminar this morning, Bob Wootton, Media Director of ISBA opened with a broadside at ITV. Asked to comment on a MediaTel Insight survey of media agencies, which predicted a fall in share to 20.0% by 2007 (22.8% in 2004) (see Media Agencies Uncertain Of Digital… Continue reading ISBA Boss Lays it on the Line for ITV

Staff – MediaTel NewsLine Sky has announced a summer of outdoor events designed to showcase its premium content and woo potential subscribers to its range of entertainment channels.The summer programming offensive will run under a new Sky Screens brand, with unique screenings designed to convince viewers of Sky’s quality credentials across movies, dramas, documentaries, sporting… Continue reading Sky To Showcase Content To Woo Subscribers

Staff – MediaTel NewsLine Student Union TV network, SUBtv, has announced plans for advertisers to capitalise on the hype surrounding this year’s general election with a series of live husting events in ten universities, giving students the chance to quiz their local MPs and offering sponsorship packages around them.The SUBtv Soap Box strand will visit… Continue reading SUBtv To Offer Election Sponsorship Packages

Staff – MediaTel NewsLine ITV has quashed speculation surrounding the creation of a new kids TV channel, following reports yesterday that the broadcaster was working in collaboration with Nickelodeon to create a new offering dubbed INK, an acronym standing for ITV, Nickelodeon and Kids.However, a spokeswoman for ITV claimed that no such plans had been… Continue reading ITV Moves To Quash Kids Channel Speculation

Staff – MediaTel NewsLine The future of digital TV will be put under the spotlight tomorrow, with MediaTel Group, in association with MediaGuardian, presenting a seminar on the topic, chaired by the BBC’s media correspondent, Torin Douglas, and featuring a panel of distinguished media commentators.Held at the Guardian Newsroom, the event will comprise a panel… Continue reading Digital TV Debate To Set The Agenda

Staff – MediaTel NewsLine Breakfast broadcaster GMTV is being “hijacked” by increasingly prevalent sponsorship placements, according to its high profile presenter, Fiona Phillips, who claims the show has become “more about selling than about the content.”Citing one particular instance, Phillips recalled: “I remember having to break away from an interview with Tony Blair to a… Continue reading Phillips: GMTV ‘Hijacked’ By Sponsorship Deals

During March, television issues were paramount within industry research, with the month starting off with the Institute of Practitioners in Advertising (IPA) publishing its latest Trends in Television Report. The IPA revealed a dramatic uptake of the technology over the last quarter of 2004, with over half of all UK homes adopting the new media… Continue reading INSIGHTanalysis: Media Healthcheck – March 2005

MediaTel Group has carried out the first survey of the UK’s top media buying and planning agencies on the future of the TV landscape, finding a wide disparity in respondent’s views as to the winners and losers in the digital age. Sky and Freeview combined households are predicted to be within the 15.7 and 20.3… Continue reading Media Agencies Uncertain Of Digital Switchover

New research released by Mediaedge:cia’s research division, MediaLab, has uncovered major insights into viewing behaviour in the personal video recorder (PVR) age. It identifies three main areas of importance to advertisers; audience viewing behaviour, advert avoidance and actual use of the technology. The study gave 20 households either Sky+ or Freeview enabled PVRs and gave… Continue reading PVR Audience Viewing Behaviour

Digital television penetration has reached almost 60% of UK households, with Ofcom revealing that in quarter four of last year, 59.4% of homes received digital television, an increase of 3.5% from 55.9% at 30 September 2004. Ofcom’s Digital Television Update for the fourth quarter of 2004 reveals that, by 31 December 2004, the total number… Continue reading Digital Penetration Reaches Almost 60% Of UK Homes