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Product placement is increasingly becoming part of the media mix, with threats to the traditional carriers of advertising causing marketers to expand their portfolio with new ways to target their audience. According to US research company, PQ Media, the product placement market is predicted to reach $6.94 billion by 2009, increasing at a compound annual… Continue reading Major New Research Into Product Placement Commissioned

The nation’s terrestrial television broadcasters saw mixed performances during August, with both the BBC and ITV suffering decreases in viewing share year on year, while Channel 4 and Five managed to increase their totals in the face of an otherwise depressed terrestrial landscape.All ViewingAmongst the nation’s terrestrial stations, Channel 4 saw the largest increase in… Continue reading Television Viewing Round-Up – August 2005

New statistics from market intelligence firm Juniper Research predict worldwide mobile television revenues to increase rapidly before the end of the decade, peaking at $7.6 billion in 2010, up from an estimated $136 million this year. The explosive rise is expected with the development of new mobile TV services around the world, based on the… Continue reading Mobile TV Set For Massive Revenue Growth

Television viewing figures have continued to fall for the third quarter in a row, with average daily hours of viewing across all TV down to 3.45 hours, compared to 3.50 hours compared to the same quarter in 2004, according to the latest IPA Trends in TV report. The IPA showed that the second quarter of… Continue reading TV Viewing Figures Continue To Slide

Freeview penetration is predicted to overtake BSkyB as the UK’s leading digital television platform by 2010, with research from media consultancy Spectrum Strategy forecasting the platform to enjoy a healthy performance over the coming years. The latest figures for digital adoption in the UK, published by Ofcom yesterday, reveal that 63% of UK households have… Continue reading Freeview To Overtake Sky By 2010

According to a report in the Times this morning, ITV chief executive Charles Allen has called for an end to the complex Contract Right Renewal rules, which he says threaten to cost the company £150m next year.The cap was demanded by the Competition Commission as part of the merger conditions for Carlton and Granada, and… Continue reading Allen Calls To End Contract Renewal Rules

Digital penetration in the UK has reached 63% of all UK households, up from 61.9% at the end of the first quarter of 2005, according to Ofcom’s latest Digital Television Update. The report shows that by June 30 2005, the total number of digital TV households in Britain rose by almost 298,000, reaching 15.7 million.… Continue reading UK Digital TV Penetration Hits 63%

Internet Protocol Television (IPTV) is forecast to be firmly established as an alternative platform to digital satellite, terrestrial and cable transmission over the next ten years, with delivery of television over the internet transforming the TV market industry. According to new research from LoveLace Consulting and informitiv, television will become increasing like the internet, with… Continue reading IPTV Moving Into Mainstream TV Marketplace

The increasing penetration of personal video recorders (PVRs) is expected to slow after 2010, with the device becoming a “add-on to the TV experience rather than a substitute for it”, according to the latest forecasts from Magna Global USA. The report predicts that, by the end of the decade, 33 million homes will have a… Continue reading PVR Adoption To Slow After 2010

Television ratings body BARB, has announced plans to start reporting viewing figures for PVR playback from stored content on Sky+ devices. BARB has been working with its meter providers AGB Nielsen Media Research, and with BSkyB on the initiative for a number of months, with the scheme being activated in phases throughout September. BSkyB has… Continue reading BARB To Include PVR Playback Figures In TV Measurement