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Interactive TV advertising is becoming increasingly important for branding campaigns, with research carried out by IDS claiming that dedicated advertiser locations (DALs) are the most popular format, with 29% of respondents saying that DALs achieved the best results. In May, IDS conducted a online survey looking into industry opinion on interactive television advertising and found… Continue reading Interactive TV Advertising Increases In Importance

Video game players are watching less television, with one fourth claiming their pastime cuts into their TV consumption and a further 18% say they plan to reduce their viewing in the coming year. According to a new study released by Ziff Davis Media, time spent watching television among respondents declined from 18 hours per week… Continue reading Video Games Stealing TV Audiences

Internet Protocol Television (IPTV) is predicted to reach 25.9 million subscribers globally by the end of 2010, up from just 2.7 million at the end of 2005, according to new research from Informa Telecoms & Media. The report, IPTV: A Global Analysis, claims that China will be the leading IPTV market, with 4.9 million subscribers… Continue reading IPTV To Reach 25.9 Million By 2010

BSkyB is reported to be trying to move into the UK cinema market by buying six multiplex cinemas from UGC in an attempt to push forward and market Sky Digital.The satellite giant is said to be holding talks with owner of the UGC cinema chain, US private equity firm, Blackstone Group, over the possibility of… Continue reading BSkyB In Bid To Buy UGC Cinemas To Push Digital Offerings

The concept of television is transforming beyond the traditional “box” in the sitting room, to a digital device that is available on mobile phones, accessible on PCs, available on-demand and at consumers convenience. In its latest US Digital TV report, analyst eMarketer predicts that by the end of this decade over half of all US… Continue reading The Changing Face Of TV

US personal video recorder (PVR) manufacturer, TiVo, is employing technology in which commercials can’t be switched over, with seven advertisers in the US already signing up. The new technology will see a logo, phone number, or other “call to action” pop up in the right-hand corner of the screen, even if users choose to fast-forward… Continue reading TiVo Reveals Adverts That Can’t Be Skipped Through

Digital television in Western Europe is forecast to rise by 25% in 2005, reaching 25.8 million by the end of the year and surpassing the 50 million mark in 2006, according to a new report by Informa Telecoms & Media. The business intelligence and strategic services firm predicts the number of digital subscribers to more… Continue reading Digital TV In Western Europe Up 25% In 2005

Young audiences in the US are losing interest in television as they get older. New research claims that 80% of 8 to 14 year olds “love” television, with the number dropping to 60% for 12 to 14 year olds. According to Packaged Facts, a division of MarketResearch.com, the 8-14 year old audience get “distracted” by… Continue reading Young Audiences Shift Interest From TV To Internet

The value of the product placement market is predicted to reach $6.94 billion by 2009, increasing at a compound annual rate of 14.9% between 2004 and 2009, according to a new report published by US research company, PQ Media. Television is predicted to increase its share of total product placement spending by almost 7% over… Continue reading Product Placement To Hit $7 Billion By 2009

GMTV saw its revenues rise by 7.6% year on year during June, totaling £4.7 million and marking the only growth amongst the nation’s terrestrial broadcasters.ITV was less fortunate, seeing its revenues drop by 19.7% in the same period to £109.8 million. However, the broadcaster has invested heavily in its multi-channel offerings, announcing plans to invest… Continue reading Television Market Round-Up – June 2005