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Satellite giants, BSkyB, are tipped to announce a strong performance in quarter two, with profits almost doubling, taking the group’s expected total for the last quarter to between £362 million and £366 million. BSkyB has told investors to expect an increase of more than 100,000 in second quarter subscriber numbers. City analysts, however, predict a… Continue reading BSkyB’s Profits Expected To Double For Q2

TV looks set to perform strongly in the first quarter of 2005, with increases in advertising revenues seen across all major broadcasters. Commenting on the predictions, Reece McLachlan of Media Com told MediaTelINSIGHT: “This is an encouraging return to form, TV continues to remain the largest medium contact with consumers. This demonstrates the unique power… Continue reading TV Adspend Predicted To Rocket In Q1 2005

Five continued to perform well in December, adding an impressive 13.7% to its revenues year on year, following an announcement in November that the broadcaster would invest £17 million to boost its programming budget (see Five Boosts Programme Budget By £17 Million).The broadcaster, currently Britain’s smallest terrestrial operator, clearly has plans to increase its profile… Continue reading TV Market Round-Up – December 2004

The increasing penetration of personal video recorders (PVRs) is causing growing concern for advertisers, with homes using the technology skipping through 77% of ad breaks during the 42% of shows that are recorded, according to new research due to be unveiled today at the Oxford Media Convention. The new study, by media buying agency PHD,… Continue reading PVRs Causing Increasing Threat To Advertisers

The ability to avoid TV commercials through the use of PVRs (personal video recorders) is costing UK advertisers £30 million a year, according to a new white paper produced by media analyst Big Picture. The growth in the penetration of PVRs, such as Sky+, has given a significant number of TV viewers the opportunity to… Continue reading UK Ad Avoidance Costing Advertisers £30 Million Per Year

Commercial broadcaster, ITV is thought to have avoided the possible loss of £120 million in advertising revenue, predicted last summer due to a decline in audience share over 2004. Under the terms of the Contracts Rights Renewal (CRR), put in place to protect agencies after the merger of Carlton and Granda, media agencies can take… Continue reading ITV Sales Avoid 2005 Adspend Catastrophe

Results from the Simultaneous Media Usage Survey (SIMM V) show television viewing to be down in the US, due to the consumption of more than one media at the same time. This phenomenon is continuing to grow, with TV appearing to be the medium most consumed alongside other media. Online market intelligence and internet market… Continue reading TV Viewing Down Due To Multi-Tasking

Advertising expenditure in the UK looks set to grow steadily in 2005, the industry’s most credible prognosticators have predicted. Forecasts made at the end of 2004 by ZenithOptimedia, Universal McCann, the Advertising Association (AA) and Interdeco all look forward to a slow but solid increase in adspend in the coming year. While the burst of… Continue reading UK Advertising Growth Slow But Steady In 2005

The number of US digital television households looks set to rise to 70.3 million in 2007, up 60% on 2003’s total of 44.2 million, an increase of 21.6 million homes, predicts eMarketer. The US forecast specialist has estimated that, by 2007, there will be 38.7 million cable subscribers and 30 million satellite subscribers, with just… Continue reading US Digital Penetration Up 60% By 2007

Britain’s smallest terrestrial broadcaster, Five, continued to perform well during November, notching up an impressive 9.5% revenue increase year on year to just under £29.3 million. November saw Five announce a massive £17 million boost to its programming budget, designed to boost the broadcaster’s profile and increase overall viewing share.Elsewhere Channel 4 managed a respectable… Continue reading TV Market Round-Up – November 2004