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ITV has announced an exclusive interactive TV partnership with beer brand Heineken, boosting the company’s recently announced sponsorship of the UEFA Champions League.From the first games of the new season, which starts on 13 September, Heineken will become the sole sponsor of ITV’s interactive coverage via digital satellite. Viewers opting to press the red button… Continue reading ITV Believes In Better Sporting Sponsorship

HDTV is set for a massive uptake, with 28.6 million high-definition television sets predicted to be in homes world-wide by the end of 2005, increasing to a massive 106.2 million by 2010, according to the latest report from Informa Telecoms & Media. The new research forecasts the US to have 16.5 million HDTV homes by… Continue reading HDTV To Reach 106.2 Million By 2010

Interactive television looks set for substantial growth, with a new study from Kagan Research forecasting 69 million digital subscribers to be equipped with interactive platforms by 2009, representing more than half of the television households in the US. According to Kagan, interactivity is expected to expand either through growth of the installed base of set-top… Continue reading Interactive TV To Hit 69 Million In US By 2009

Britain’s terrestrial broadcasters saw a disappointing July overall, with all but BBC2 and Five seeing their viewing share decline. Channel 4 was the worst hit in both the All Homes and Digital Homes universes, with percentage point declines of 1.88 and 1.18 respectively.All ViewingChannel 4 saw the largest downturn in viewing share during July, with… Continue reading Television Viewing Round-Up – July 2005

Consumers are willing to pay for mobile television content, with results from Nokia’s commercial TV pilots in Helsinki showing that 41% of participants would purchase mobile TV services, with over half believing that the technology would be popular. According to the pilot results, users wanted to watch familiar program offerings as well as new mobile… Continue reading Consumers Predict Mobile TV To Enjoy Popularity

Consumer knowledge of personal video recorders (PVRs) is increasing, with 88% of US adults aware of the technology, up from 74% in 2004, according to a survey from the Leichtman Group. A similar study from Find/SVP shows that PVR penetration in the US is around 15%, with time shifting the most commonly sited benefit of… Continue reading Consumer Awareness of PVRs Growing

Channel 4’s director of programmes, Kevin Lygo, has lifted the lid on the shows he hopes will maintain Channel 4’s successful streak over the next few months.The programme boss, speaking at the Edinburgh International TV Festival, announced that Channel 4’s iconic daytime quiz, Countdown, would return following the death of host Richard Whitely, but refused… Continue reading MGEITF 2005: Lygo Lifts Lid On Channel 4 Programming

Advertiser funded programming (AFP) was put under scrutiny this weekend, as the Edinburgh International TV Festival sought to shed light on the relatively new industry, and its implications for broadcasters and advertisers alike.Claire Heys, head of commercial partnerships at Flextech/UKTV explained the predicament facing broadcasters willing to commission AFP, stating: “It’s not easy to make… Continue reading MGEITF 2005: TV Set For More Advertiser Funded Programming

The Edinburgh International TV Festival was given a roasting on Saturday by international businessman and star of BBC Two’s Dragon’s Den, Doug Richard, who claimed the industry was lacking in its approach to new technology.The outspoken American admitted his lack of knowledge concerning the workings of the television industry, but said that his 20 years… Continue reading MGETIF 2005: TV Tech Given A Roasting In The Dragon’s Den

There is always a smattering of celebrity at the Edinburgh TV Festival, although this year saw the topic dominate several discussion sessions, with one in particular dedicated to dissecting the genre of celebrity-orientated TV.Chaired by Boyd Hilton, editor of celebrity magazine, Heat, the C Word session also played host to Big Brother winner Jade Goody,… Continue reading MGEITF 2005: Celebrity Under Scrutiny At Edinburgh Festival