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In December a number of key industry bodies released forecasts for the state of the advertising industry over the next few years, with the Advertising Association (AA) getting the ball rolling, predicting a substantial rise of up to 43% in advertising expenditure between now and 2017. The AA’s report, compiled by the World Advertising Research… Continue reading INSIGHTanalysis: Media Healthcheck – December 2005

October saw different technologies emerging in the television marketplace, with the MediaTelINSIGHT TV Technology seminar bringing the issues associated with these to the forefront of a heated and topical discussion. The seminar identified six main technologies transforming the television arena; personal video recorders (PVRs), video on demand (VoD), high definition television (HDTV), interactive TV (iTV),… Continue reading INSIGHTanalysis: Media Healthcheck – October 2005

Digital was the watchword of 2005’s TV industry, as media regulator Ofcom revealed almost 66% of the nation’s homes now receive TV in digital format (see Ofcom Estimates Show 65.9% Of Britain With Digital TV).The surge in growth was fuelled in part by the launch of several high profile digital channels, as ITV3, ITV4 and… Continue reading End Of Year Round-Up: Television

The US is currently leading the world in the adoption of television related products, with a new survey from Parks Associates showing the region to be enjoying strong growth in the uptake of technologies such as PVRs and digital cable. Europe was revealed to be generally placed behind North America and developed Asian countries, such… Continue reading US Leads TV Technologies Uptake

Subscriptions to television programme content on mobile phones in the US is predicted to increase by almost 14 million over the next four years, hitting 15 million by 2009, up from just 1.2 million this year. According to the latest predictions from eMarketer, the rising popularity in entertainment content accessible though mobile phones could offer… Continue reading US Mobile TV Subscriptions To Hit 15 Million By 2009

New figures from media watchdog Ofcom have revealed 65.9% of UK households watching digital television, up from 63.0% in the previous quarter. According to Ofcom’s figures, the total number of households viewing digital television grew by more than 760,000 year on year to almost 16.5 million. In total there are now more than 6.3 million… Continue reading Ofcom Estimates Show 65.9% Of Britain With Digital TV

Telecoms giant BT has announced the first content deals for its forthcoming IPTV service, signing up BBC Worldwide, Paramount and Warner Music Group to provide customers with films and TV programmes via their broadband connections.The agreements precede the service’s launch next Autumn, allowing BT customers access to a range of on-demand film, music and television… Continue reading BT Signs First Content Deals For IPTV Service

October saw a poor month for commercial broadcasters, with their share of viewing slipping on last year’s levels. ITV1 had the largest downturn of 1.6% points.At the same time, BBC1 increased its share in both all homes and digital homes, putting pressure on the commercial broadcasters in the run up to Christmas.All ViewingOut of the… Continue reading Television Viewing Round-Up – October 2005

ITV had a steady performance this October and saw its revenue increase 1% on last year’s values, pushing the total to £176.3 million for the month. ITV launched their male-orientated digital channel ITV4 at the end of the month, with the opening night showcasing Champions League football, a re-make of Kojak and the classic film… Continue reading TV Market Round-Up – October 2005

The growth of online video advertising poses less of a threat to traditional TV advertisers than originally thought, according to a new report by online analyst eMarketer. According to David Hallerman, senior Analyst at eMarketer and author of the company’s Online Video Advertising report, internet video represents a “common ground for the two media” rather… Continue reading Online Video To Compliment TV As Demand Grows