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Internet protocol television (IPTV) looks set to be the future of TV, causing problems for advertisers with current scheduled TV advertisement breaks ceasing to exist in the new format. TV advertisers are already under threat from the new generation of TV set-top boxes, which allow viewers to fast forward through advertisement breaks. Research from media… Continue reading The Future Of Television – IPTV

Commercial broadcaster, Channel 4, has announced its strongest January performance for five years, revealing a 10.3% audience share for the first month of 2005, beating rival BBC2. Channel 4 performed strongly in 2004, seeing audience share increase by 2%, year on year and January 2005 marks an 11% increase on January 2004. The last time… Continue reading Channel 4 Reports Record Performance In Five Years

Nielsen Media Research has announced plans to delay its measurement of US digital video recorder(DVR) households until 2006. At the same time, the company has responded to US industry pressure for independent, third party research to make its TV ratings methods more accountable, by funding $2.5 million in methodological research on TV audience measurement. Both… Continue reading Nielsen To Delay Measurement Of DVR Household Viewing

The television industry is embarking on a new marketing scheme, launching a TV marketing body to promote the awareness of the medium, aiming to ‘inform, involve and inspire people about television. Thinkbox is jointly composed of commercial television companies, Channel 4, Five, GMTV, IDS, ITV, Sky Media, Turner Broadcasting and Viacom Brand Solutions and has… Continue reading TV Industry Launches Marketing Body

Television advertising revenue in the UK is forecast to grow at its fastest rate since 2000, aided by the prospects of a general election and the UK’s economic upturn. New data released by media group ZenithOptimedia, predicts TV adspend to increase by 12% in Q1 2005, revising its previous estimates up, from 5% for the… Continue reading TV Adspend Fuelled By Elections

Commercial news providers should receive a share of the BBC licence fee once the digital switchover is complete, according to a new report from the Social Markets Foundation. The ‘What’s the news? News Broadcasting in the Digital Age’ report suggests that 5% of the BBC licence fee should be used to fund commercial television news… Continue reading Commerical News Providers Call For Funds

TV advertising revenue is growing at the fastest rate since 2000, enjoying a 14.5% increase compared to the same period in 2004, according to data released by media agency Starcom. The UK branch of the media services agency predicts healthy growth for Q1 of 2005, citing a 14% increase year on year, despite poor economic… Continue reading TV Ad Revenue At 5 Year High

UK TV advertising revenue is predicted to be increasingly fuelled by multi-channel broadcasters as traditional commercial channels become constrained by the success of their digital counterparts, according to a report by PricewaterhouseCoopers, commissioned by Government regulator Ofcom. The report identified two different scenarios for the adoption of digital TV technology by households in the run… Continue reading Multi-Channel TV Predicted To Lead Adspend

The number of multiroom digital video recorders (DVR) units deployed by cable and satellite television providers in the US are set to exceed 25 million by 2009, according to a new report by market research and consulting firm, Parks Associates. The study forecasts that companies will bring into action mass-entertainment networking solutions in limited numbers… Continue reading Multiroom DVRs To Exceed 25 Million By 2009

The BBC saw its weekly viewing share slip in all homes during December, with both BBC1 and BBC2 in decline compared with their terrestrial rivals. BBC1 lost 2.2% points to push its total viewing share to 23.5% in December, while BBC2 lost 2% points to give a total share of 9.4% in the same period.Commercial… Continue reading Digital Television Round-Up – December 2004