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Both the BBC and ITV saw their weekly share of viewing slip in all homes during February, with ITV losing 2.6% points year on year to push its viewing share down to 22.25%. BBC1 fared better, but still saw its share dip by 0.6% over the same period, pushing its total to 23.7%.BBC2 fared less… Continue reading Television Viewing Round-Up – February 2005

Satellite television providers will increasingly lose their digital video recorder (DVR) edge over cable companies by 2006, according to market research and consultancy firm, Park Associates. The Video-on-Demand and Personal Video Recorders: Analysis & Forecasts report reveals that satellite companies will not be able to overcome the advantages that their cable counterparts have in offering… Continue reading Cable To Match Satellite In DVR Distribution By 2006

US adults who go online most frequently watch more television and read more newspapers, compared to their non-internet-using counterparts, disproving traditional industry opinion that the internet would cut into the time consumers spend with television and print media. According to a recent Carat Insight analysis of data from Mediamark Research Inc and Multimedia Scan, adults… Continue reading Frequent Internet Users Consume More Multi-Media

US personal video recorder (PVR) manufactuer, TiVo, has signed an eight-year deal with major cable operator, Comcast Corp, to supply customised PVRs to its subscribers. Comcast has 21.5 million subscribers and expects to begin marketing a TiVo branded PVR in mid 2006. The PVR software will be adapted to operate on Comcast’s existing platform enabling… Continue reading TiVo Continues To Dominate US PVR Market

Children and teenagers in the US have increased their daily media exposure by more than an hour over the past five years, from 7.29 hours per day to 8.33 hours per day, fuelled by video game consumption, according to a new study by the Kaiser Family Foundation.The report, “Generation M: Media in the Lives of… Continue reading Rise Of Daily Media Exposure In US Teens

Digital television penetration in the Asia Pacific region is forecast to reach 606 million TV households by 2010, an increase of 130 million since 1995, according to a new report from Informa Telecoms & Media. “Asia Pacific Television – Ninth Edition” predicts that out of the total for 2010, 46% of consumers will subscribe to… Continue reading Strong Digital TV Penetration Forecast For Asia Pacific

ITV1 has suffered a drop in audience share over the first two months of 2005, loosing 10% of viewers year on year. New audience figures reveal that ITV’s average audience share of 16-35 year olds in January and February 2005 was 17.4%, compared to 22.7% in 2004, a slip of 5.3%. Overall viewing figures for… Continue reading Slow Start To Year For ITV1

The Institute of Practitioners in Advertising’s (IPA) latest Trends in Television Report shows a dramatic uptake in digital technology over the last quarter of 2004, revealing that over half of all UK homes have adopted the new media. Overall television viewing figures slipped slightly towards the end of last year, with average daily hours of… Continue reading IPA Reports Over Half Of UK Homes Have Digital TV

Channel 4 performed admirably throughout January, marking an excellent start to the year for the broadcaster with a 16.5% increase in revenues year on year, pushing its total to more than £55 million. Channel 4 recently announced that the beginning of the year had brought its best January in five years, with the broadcaster’s audience… Continue reading TV Market Round-Up – January 2005

US radio station trends are reported to be improving around 3% in the first quarter of this year, with March looking stronger than January and February, according to analysts Merrill Lynch. The Radio Advertising Bureau (RAB) announced that January radio advertising revenue increased by 3% year on year, with local spot advertising up by 2%… Continue reading Strong Outlook For US Radio Industry