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BSkyB’s digital satellite service will reach almost nine million homes in four years’ time, whilst cable is left trailing, according to the latest projection from Merrill Lynch analysts. The forecasts show that whilst cable’s growth is virtually flat and BSkyB’s begins to level off, the free digital terrestrial (DTT) service, Freeview, will continue to make… Continue reading BSkyB To Reach Almost 9m Subs By 2008, Say Forecasts

Broadcasters should start to seek alternatives to their traditional advertising-based revenue models in order to combat the ad-skipping facility offered by personal video recorders (PVRs) and, more significantly, the rise of home media networks (HMN). A report from consulting firm Booz Allen Hamilton warns that home media networks (the convergence of digital media into a… Continue reading Media’s Advertising Revenue Model Under Threat, Says Report

The worldwide market for digital set-top boxes is poised for growth after a slow 2002, with box shipments expected to reach 74.8 million units by 2008, from an estimated 36.4 million in 2003. According to a new report from IMS Research, much of the growth will come from the Asia Pacific region, specifically China and… Continue reading DTV To Reach A Quarter Of Homes Globally By 2008

The growth of the Freeview platform will slow significantly next year and then continue to fall in the following years, according to forecasts from Informa Media Group. Informa expects Freeview to add 1.1 million homes during 2003, but growth will fall sharply next year to 678,000 homes. In 2005, the digital terrestrial platform would add… Continue reading Freeview Growth Will Slow In 2004, Says Informa

The growth of Satellite revenues slowed in September, rising 12.5% year on year as the continued fragmentation of the market continues to place pressure on prices. The satellite market’s leading brand, BSkyB surprised the market in September with the announcement that Tony Ball would step down as chief executive.Channel’s 4 and Five put in a… Continue reading TV Market Round-Up – September 2003

Free digital television and radio service, Freeview, has celebrated its first year of sales by revealing that between 1.7 and 2.1 million households now receive the service. Since January this year sales of Freeview boxes have been running at an average of 100,000 per month, placing it amongst the fastest-growing consumer electronics product ever. The… Continue reading Freeview Celebrates First Birthday With Record Sales

The growth of non-terrestrial television channels continues to put pressure on the major terrestrial stations, with ITV in particular showing continued audience share declines. According to the latest Trends In Television report from the IPA, ITV’s share of viewing continues to inch downwards with a slight 0.4% points year on year drop to 23.2% in… Continue reading ITV’s Share Of Viewing Dips Again In Latest IPA Report

Following the release of its latest Simultaneous Media Usage Survey (SIMM), BIGresearch has called upon the media industry to think differently about consumers and find new ways to measure its effectiveness in reaching them. The US study revealed that, of those who say they go online while watching television, 94% regularly or occasionally switch off… Continue reading Simultaneous Media Usage Provides Food For Thought

Traditional media advertising is the worst performing marketing discipline when it comes to proving return on investment with network television seen as the most unreliable channel, according to a new American study. Together with the backing of the Association of National Advertisers, Advertising Age commissioned a survey of top US marketers that was carried out… Continue reading Network TV Fails To Deliver Proof Of ROI, Says Study

There is no prospect of a recovery in UK television advertising, at least in the short term, according to respected media consultant, John Billett. Speaking from the US where he is setting up an office to service “indigenous” clients, the chairman of media auditing firm Billetts said: “There isn’t going to be a renaissance in… Continue reading Billett Rules Out TV Ad Revival