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Between sixty and seventy percent of television advertisements are being screened out by viewers who own personal video recorders (PVRs), according to equipment manufacturer TiVo. This statistic will reinforce worries in the TV industry that the widespread adoption of PVR technology will pose a major threat to the fundamental economics of the broadcasting sector. Since… Continue reading Ad Avoidance As High As 80% For PVR Users

Share of viewing in non-terrestrial homes hit 22.8% in the first quarter of this year, a record figure for one quarter, according to data from the IPA‘s Trends In Television report. The trends data show ITV1’s share levelling out slightly after a period of steady decline; it stood at 24.0% in Q1 2003, up from… Continue reading Non-Terrestrial Viewing Hits Record 22.8% In Q1, Finds IPA

The US TV airtime upfront buying season has given a shot in the arm to the advertising industry by hitting record levels. Reports claim that the final tally could exceed $9 billion in committed spend. Last year, the upfront season fetched $8.1 billion – also a record figure. During upfront trading advertisers pre-book airtime slots… Continue reading US Upfronts Hit Record $9bn-Plus Autumn Sales

In the week that Carlton Communications chairman, Michael Green, described ITV as a dysfunctional company that cannot compete effectively with its competitors (see Carlton Results Push Shares Up As Profits Return), a new report from Datamonitor claims that digital TV (DTV) – and particularly free-to-air – is undermining the businesses of existing broadcasters and channels.… Continue reading DTV Undermines Traditional Broadcasters’ Business, Says Datamonitor

The increasing popularity of Freeserve has helped digital TV penetration to rise to 55% of AB adults aged between 25 and 54, according to the latest wave of VIPer research. The study, which explores the media consumption of the UK’s most influential and affluent socio-economic group, shows that the growth of digital TV has enabled… Continue reading VIPers Sink Fangs Into Digital TV

Analysts at Merrill Lynch have downgraded their ITV1 net advertising revenue (NAR) forecasts, following first half financial results released by Granada yesterday (see Granada H1 Earnings Rise, June Ad Revenue Down). Granada reported that ITV1 airtime sales grew slightly in the first half, by 0.2% to £436 million. Whilst this performance is stronger than generally… Continue reading Merrill Lynch Cuts ITV 2003 Airtime Revenue Forecasts

The Government’s target of 2010 for the switch-off of the analogue television broadcast will be met, according to ecommerce minister Stephen Timms. Speaking at the Westminster Media Forum this morning, Timms cited the success of digital terrestrial service Freeview as a key driver toward the Government’s target. Freeview has signed up over 1.4 million customers… Continue reading Analogue TV Switch-Off Target Will Be Met, Says Timms

There are a total of 24 million digital pay TV subscribers in Western Europe and this number is set to double over the next five years, according to a new report from IDC. The study, Digital Television Services in Western Europe: Forecast and Analysis, 2002-2007 examines the progress of the DTV market in the 16… Continue reading Digital TV Is Having A ‘Deep-Seated’ Effect, Says Report

Digital television forecasts for 43 countries are shown below, courtesy of Informa Media. The US is forecast to have nearly 45 million digital households, some 46% of the world’s total, by the end of 2003. Penetration will rise to 105 million homes at the end of decade, equivalent to 27% of the global total. The… Continue reading Global Digital TV Rankings From Informa Media

Almost one hundred million homes, equivalent to 10% of global TV households, will have access to digital television by the end of this year, according to a new report from Informa Media. The information provider says that by the close of 2003, the number of DTV households will have effectively tripled in the space of… Continue reading Digital TV Approaches 100 Million Homes