More Tv articles

Almost one-third of viewers aged 25-34 watch television programmes away from the TV, with the majority of those watching TV via broadband spending “over 30 minutes” per day, while of those viewing via a mobile phone, most spent “up to ten minutes” per day. According to new research from branded content specialist, Contentworx, around 2.5… Continue reading One Third Of TV Viewers Watch TV Away From The Box

ITV has announced an exclusive interactive TV partnership with beer brand Heineken, boosting the company’s recently announced sponsorship of the UEFA Champions League.From the first games of the new season, which starts on 13 September, Heineken will become the sole sponsor of ITV’s interactive coverage via digital satellite. Viewers opting to press the red button… Continue reading ITV Believes In Better Sporting Sponsorship

HDTV is set for a massive uptake, with 28.6 million high-definition television sets predicted to be in homes world-wide by the end of 2005, increasing to a massive 106.2 million by 2010, according to the latest report from Informa Telecoms & Media. The new research forecasts the US to have 16.5 million HDTV homes by… Continue reading HDTV To Reach 106.2 Million By 2010

Interactive television looks set for substantial growth, with a new study from Kagan Research forecasting 69 million digital subscribers to be equipped with interactive platforms by 2009, representing more than half of the television households in the US. According to Kagan, interactivity is expected to expand either through growth of the installed base of set-top… Continue reading Interactive TV To Hit 69 Million In US By 2009

Consumers are willing to pay for mobile television content, with results from Nokia’s commercial TV pilots in Helsinki showing that 41% of participants would purchase mobile TV services, with over half believing that the technology would be popular. According to the pilot results, users wanted to watch familiar program offerings as well as new mobile… Continue reading Consumers Predict Mobile TV To Enjoy Popularity

Consumer knowledge of personal video recorders (PVRs) is increasing, with 88% of US adults aware of the technology, up from 74% in 2004, according to a survey from the Leichtman Group. A similar study from Find/SVP shows that PVR penetration in the US is around 15%, with time shifting the most commonly sited benefit of… Continue reading Consumer Awareness of PVRs Growing

Britain’s terrestrial broadcasters saw a disappointing July overall, with all but BBC2 and Five seeing their viewing share decline. Channel 4 was the worst hit in both the All Homes and Digital Homes universes, with percentage point declines of 1.88 and 1.18 respectively.All ViewingChannel 4 saw the largest downturn in viewing share during July, with… Continue reading Television Viewing Round-Up – July 2005

Channel 4 faces a rocky road of change following digital switchover, according to the broadcaster’s chief executive Andy Duncan, who made his latest case for public funding, and investment in new technology, at the annual Edinburgh International TV Festival.The broadcast boss stated that Channel 4’s request for public funding is not an immediate one, “it’s… Continue reading MGEITF 2005: Channel 4 Boss Makes The Case For Public Funding

The increasing popularity of multichannel television gave rise to one of the most interesting and informative debates at this year’s Edinburgh TV Festival, with leading figures from Sky, Freeview and Video Networks discussing the possible outcomes of this competitive market. The panel debated three different scenarios for the future of multichannel television. A market which… Continue reading MGEITF 2005: Multichannel Debate Looks At Possible Scenarios For TV Market

ITV was wished a happy 50th birthday at the Edinburgh International TV Conference last weekend, although the broadcaster was also given the gift of critical insight by media heavyweights discussing its future.Lorraine Heggessey, CEO of Talkback Thames stated that, amongst other problems, there is a “samey-ness” to much of ITV’s current programming, with “title after… Continue reading MGETIF 2005: Edinburgh Gives ITV Advice For Its Birthday