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Personal video recorder (PVR) penetration is continuing to gather pace in the UK’s digital TV market, with new research revealing that almost one in ten people in digital homes own a PVR. According to Ipsos’ Digital Audience Research Tracker (DART) out of the 29 million people who have digital television, 9% claim to own PVRs.… Continue reading UK PVR Uptake On the Rise

There was no end in sight for the continuing decline in viewing share for the nation’s terrestrial television broadcasters during May, as negative growth across the board reflected the increasing uptake of multi-channel digital television.All ViewingChannel 4 saw the largest dip in share, shedding just over 1% points to 9.1% year on year, although the… Continue reading Television Viewing Round-Up – May 2005

Online gaming firm, 24h Poker, will be sponsoring ITV2’s exclusive new peak series, The Rebel Billionaire, with the deal putting the online gaming site on one of the most watched channels in multi-media homes.24h Poker is a Swedish-owned company within the gaming industry, operating a gaming website, 24hpoker.tv 24hpoker.tv, and designing software for online gaming… Continue reading Poker Firm To Sponsor ITV2 Branson Series

GMTV was the only terrestrial television broadcaster to boost its revenues during May, adding an impressive 5.6% year on year to total £5.1 million.GMTV’s increased fortunes followed a panning of the broadcaster’s sponsorship practices by presenter Fiona Phillips, however, who claimed that the early morning show has become “more about selling than about the content”… Continue reading Television Market Round-Up – May 2005

TV advertisers are receiving mixed signals over the issues raised by personal video recorder (PVR) technology. A recent study by Frank N.Magid Associates claims that despite advertisers fears of TV adverts being skipped with the new technology, 55% of PVR users stop to watch adverts that catch their eye. New research from ESPN confirms this,… Continue reading PVRs Send Mixed Signals For TV Advertisers

Nearly 10% of all television commercials in the US will be skipped by 2009, resulting in advertisers losing $6 billion worth of commercial impacts, according to a new study from consulting firm, Accenture. Due to the impact of personal video recorders (PVRs), the research claims that nearly 10% of all households in the US will… Continue reading US Advertisers To Lose 10% Of Commercial Impacts By 2009

Student TV network, SUBtv, will this autumn tempt potential card sharks away from their studies to engage in a cross-media poker tournament, comprising on air and online activity to position potential advertisers alongside one of the nation’s increasingly popular gambling activities.The tournament will provide valuable advertising and sponsorship opportunities reaching 1.5 million students in 80… Continue reading SUBtv Hands Advertisers Student Poker Deal

The power of television advertising is changing hands, with new technology causing increasing concern for advertisers. The digital era is giving viewers the power to dictate their television viewing habits, in short, the ability to fast-forward through adverts.For the advertising world television adverts are an integral part of brand communication.However, with the growing uptake of… Continue reading Preparing For The PVR

Viewing share across the UK’s terrestrial broadcasters continued to slip during April, with the continuing strength of multi-channel offerings robbing traditional channels of their audiences.ITV1 was hit worst by the downturn, losing 1.3% points from its viewing share year on year during the month. April saw ITV drop the highly criticised, Celebrity Wrestling, after failing… Continue reading Television Viewing Round-Up – April 2005

The majority of personal video recorder (PVR) households are relatively new to the technology, with the devices not yet affecting their television viewing behaviour, according to new research from ESPN. According to the findings, about two-thirds of PVR users got their devices in the last six months, with 85% of consumers owning only one, while… Continue reading PVRs Not Yet Affecting TV Viewing Behaviour