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Advertising expenditure in the UK saw a year on year increase of 2.1% in 2005, reaching £15,973 million, according to the Advertising Associations’ (AA) latest Quarterly Survey of Advertising Expenditure. The figures, complied and researched by the World Advertising Research Centre (WARC), cover all media and reveal that the internet enjoyed the largest growth in… Continue reading UK Adspend Up By 2.1% In 2005

The number of European Homes with digital television access is expected to quadruple over the next four years, with new research forecasting 44.9 million European households to have access to digital signals on their main TV set by 2011. According to Informa Telecoms and Media, 16.6% of European homes will be digitally enabled by 2011,… Continue reading Digital TV To Reach 45 Million Europeans By 2011

Five has joined forces with the Telegraph Group in a multi-media partnership, with the newspaper publisher enjoying exclusive sponsorship of England’s home Test Matches and One Day cricket internationals from 2006-2009.The deal will see The Telegraph Group be the exclusive title sponsor of Five’s evening highlights programme, with up to 45 shows scheduled across the… Continue reading Telegraph Group Sponsors Cricket On Five

Student TV operator, SUBtv, is expanding its operations with the launch of a dedicated website, allowing students access to interactive features, competitions, messaging, surveys and polls, all feeding into the campus TV network.SUBtv currently operates in 91 UK universities, reaching 1.6 million students every week through more than 700 plasma screens at 115 installations across… Continue reading SUBtv Extends Student Offing With Community Portal

News producers are shifting their budgets away from traditional media and onto the internet, with a new report finding that with the exception of cable TV, ad budgets are eroding for offline media. According to the State of the News Media 2006, from Columbia University’s Graduate School of Journalism, newspaper revenue rose by between 1%… Continue reading Offline News Media Losing Out To Online

The US television market is stagnating, with new figures from Nielsen Media Research showing that the average US household received 96.4 television channels in 2005, rising by just four from 2004’s figure of 92.6. According to eMarketer, US consumers are turning away from broadcast channels and spending more time with cable and satellite channels. In… Continue reading US TV Market Stagnating

Emerging markets are seeing increased potential in the television marketplace, with a new study from Informa Media claiming that there will be more than 93 million homes worldwide in the ’emerging TV’ category by the end of 2010. Informa predicts that Africa and the Middle East will account for 43.7 million of this total, followed… Continue reading Increasing Potential In Emerging TV Markets

The average internet user now spends the equivalent of 41 days online each year, compared to 37 days spent watching TV. According to research conducted by TNS and Google, the average British internet user now spends 164 minutes online each day for personal use, compared to 148 minutes spent watching TV. The increased usage has… Continue reading Consumers Spend More Time Online Than Watching TV

Total digital reception in UK households is at 64.2%, up by 10% from 54.4% at the beginning of 2004, according to the Institute of Practitioners in Advertising’s (IPA) latest Trends in Television Report. Non-terrestrial viewing remained at 30% for the second successive quarter, seeing a year on year increase of 2.5%. The strong bias of… Continue reading UK Digital Penetration At 65%

The unstoppable rise of the internet and its affect on traditional media engaged panellists and delegates at yesterday’s, MediaTelINSIGHT Online Media Seminar, with Giles Ivey, sales director for AOL, claiming that “no-one in new media thinks TV and press are dead.” Despite recent panic, with forecasters predicting online to take adspend away from traditional media,… Continue reading Online Seminar Argues Traditional Media Still Strong