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The broadband market has defied the downturn in the rest of the telecoms and internet sector and ‘enjoyed striking growth’ across the globe in the last three years, according to The McKinsey Quarterly. This expansion is set to continue for the foreseeable future as consumers tap into the benefits of high-speed internet access. In its… Continue reading INSIGHTanalysis: Broadband To Be A Boon For Business

ITV advertising revenues are expected to be flat in the first half of the year, according to predictions from Lehman Brothers analysts. These forecasts concur with the group’s trading updates, released at the respective AGMs in March (see Carlton Sees Challenging H1 For ITV Ad Revenues). Previewing Carlton and Granada’s H1 financial results, the broker… Continue reading ITV Advertising And Merger Outlook From Lehman Brothers

Conventional television viewing should be consigned to history by the end of the decade as the UK authorities remain committed to the deadline for switching off the analogue signal. In an interview in today’s Financial Times, the culture secretary, Tessa Jowell said that the government was ‘likely’ to meet its target for the switch-off, which… Continue reading Government ‘Likely’ To Meet Analogue Switch-Off Target, Says Minister

The US television ad market is demonstrating a healthy advertiser demand, according to Merrill Lynch analysts. The broker says that information coming from both networks and agencies has “reaffirmed strong underlying trends for the current advertising marketplace.” Current scatter market prices in the US (see INSIGHTanalysis: US TV Advertising Rebounds, Radio Lags) are running between… Continue reading US TV Market Indicates Healthy Advertiser Demand, Says Merrill Lynch

The proliferation of available options and the increasing pressure on leisure time are reflected in a new report which shows that almost 70% of US consumers use various forms of media at the same time. The latest Simultaneous Media Survey (SIMM) carried out by BIGresearch, shows that over 68% of respondents say they regularly or… Continue reading Simultaneous Media Usage Becoming The Norm

High Definition Television (HDTV) is now firmly established in the mindset of US consumers although questions remain over the extent to which viewers will be willing to pay for enhanced programming. This is the inference to be drawn from a new survey by Dove Consulting. The research found that 13% of US consumers now have… Continue reading HDTV Attracts Premium Viewers, Says Report

The UK’s terrestrial TV channels saw their combined revenue decline by 4.6% year on year during March, as the outbreak of war with Iraq dominated the schedules and prompted a number of high-profile advertisers to suspend their campaigns (see Advertisers Braced For Disruption As War Arrives).Channel 4, which was among the first to increase its… Continue reading TV Market Round-Up – March 2003 (Subscribers)

The number of American homes with the capability to receive interactive television (iTV) commercials will hit a critical point within the next eighteen months that will drive a ‘huge increase’ in the number of advertisers using interactivity in their campaigns. This is the key finding from a new study on iTV advertising by BrightLine Partners.… Continue reading US iTV Ads 18 Months From Critical Mass, Finds Survey

US television advertising levels have rebounded on both a national and local level, with indications that the upfront trading market is likely to be healthy, according to analysts at Merrill Lynch. TV network scatter prices are up by 20% or more in Q2, with few cancellations, says the broker. TV station advertising is up in… Continue reading INSIGHTanalysis: US TV Advertising Rebounds, Radio Lags

Following a period of rapid growth in digital television (DTV) uptake in the UK, penetration is set to reach 72% of all households by the end of 2007, according to forecasts from Datamonitor. The group points to Freeview’s successes in creating an alternative to pay-TV which is clearly understood by consumers and which may ultimately… Continue reading UK Digital TV To Reach 72% Of UK Homes By 2007, Says Datamonitor