More Tv articles

The marketplace for television advertising is undergoing fundamental changes, with new technologies giving consumers the power to choose how, when and where they access the medium. The rapid adoption of personal video recorders (PVRs) allows users to fast-forward adverts, resulting in research firm, Accenture, forecasting that 9% of all commercials will be skipped by viewers… Continue reading Changing Face Of TV Advertising

Freeview has announced that sales of set top boxes and integrated televisions have passed the 10 million mark, resulting in the service currently present in 6.4 million UK homes. According to the latest figures from Freeview, month on month sales of free-to-air enabled products, such as PVRs and integrated digital TVs, increased by over a… Continue reading Freeview Sales Pass 10 Million

Over half of consumers would switch their pay TV services if they could get a better price for the same channel selection. A new report from Jupiter Research points out that down to earth pricing, not high technology is the most importance differentiation between services competing for television connection customers. Joseph Laszlo, research director at… Continue reading IPTV Consumers Interested In Price Not Technology

ITV1 had a very bad start to the year, with revenues for January falling by 10.1%, down to £116.6 million, according to estimates collated from media agencies. Reports in the national press anticipate that, across the first quarter, ITV will be facing its worst financial results for 10 years, with revenue forecast to suffer a… Continue reading TV Market Round-Up – January 2006

Despite industry hype, video-on-demand (VoD) usage remains low, with few new subscribers and those signing up doing so viewing it as a “last resort for television.” According to a new study from consumer research company, E-Poll, more than three quarters of consumers surveyed reject the idea of paying for content. E-Poll asserts that VoD’s main… Continue reading VoD Fails To Live Up To Expectations

All terrestrial broadcasters, other than Channel 4, lost viewing share during January 2006, with ITV1 faring worst, whilst multichannel viewing increased year on year.In digital homes, however, Channel 4 grew its audience by 1.2% points, whilst ITV fell slightly on January 2005.All ViewingITV1 had a bad start to the year, as it saw its viewing… Continue reading Television Viewing Round-Up – January 2006

ITV has announced its sponsorship partners for the 2006 FIFA World Cup, with beer brand Budweiser and EDF Energy receiving joint broadcast coverage throughout the tournament.The broadcaster’s coverage, which begins in June, will also see the two sponsors share online and interactive coverage, with iTV elements offered as part of the package for the first… Continue reading Budweiser And EDF Energy To Sponsor ITV World Cup

Video on demand (VoD) is not detracting from television consumption as much as advertisers had feared, with a recent report from Nielsen Media Research and Comcast finding that VoD households are also heavy TV viewers. The three-month study of VoD consumers in Philadelphia shows that, in this stage of VoD development, there is no evidence… Continue reading VoD Complements Traditional TV Viewing

Television advertising expenditure in Western Europe grew by just 0.3% in real terms in 2005, with growth forecast to rise by 2.2% in 2006, according to ZenithOptimedia’s latest Television in Western Europe to 2014 report. Pay-TV is shown to be performing well, with revenues continuing to grow strongly, exceeding ad expenditure for the first time… Continue reading TV Adspend In Western Europe To Increase By 2.2% In 2006

Media regulator Ofcom looks set to allow sponsorship of whole radio and TV channels, with proposals to allow branding across any broadcaster not carrying news or current affairs programmes.The proposals form part of a consultation by Ofcom, with the broadcast regulator claiming it had seen positive reactions from viewers in research into possible future funding… Continue reading Ofcom Proposes Relaxed Broadcast Sponsorship