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Speaking at the Edinburgh International TV Festival, Dr Robert Pepper, senior managing director of global advanced technology policy at Cisco Systems discussed with delegates advances in technologies and the implications these had on the television industry. Pepper claimed that the shift from analogue to digital was resulting in the technology world beginning to “blur”, predicting… Continue reading MGEITF 2005: Technology World Converging To Internet Protocol

Cable networks in the US have increased their share of viewing this summer, beating broadcast television by two to one, enjoying a 61% share compared to broadcast’s 36.2%, according to a new report from Turner Broadcasting. The report reveals this to be the fifth summer in a row that cable has topped broadcast in, with… Continue reading US Cable Networks Increase Market Share

Plasma television shipments reached a record high of 1.13 million units during the second quarter of 2005, up by 24% compared to the same period last year, according to DisplaySearch’s Quartlery Global TV Shipment and Forecast Report. The study shows that Plasma TVs gained share in all regions, overtaking rival large format technology rear projection,… Continue reading Plasma TV Shipments Reach Record High

Both Channel 4 and Five saw respectable increases in total television revenue during July, with year on year rises of 4.5% and 3.8% respectively.Channel 4 now commands revenues of £51.5 million, while Five’s total has risen to £21.2 million.Both broadcasters look set to continue their revenue increases, as Channel 4 announced that it had acquired… Continue reading Television Market Round-Up – July 2005

The number of households subscribing to satellite television has increased dramatically over the past year, with the platform continuing to erode cable’s market share, according to a new report from J.D Power and Associates. The 2005 Residential Cable/Satellite TV Satisfaction Study, shows that currently 27% of US households subscribe to satellite services, up from 19%… Continue reading Satellite Continues To Creep Up On Cable

More than 50% of television industry executives feel that the government is not doing enough to educate and communicate with consumers about the impending digital switchover, according to a new study conducted by the London Business School on behalf of Video Networks. The Digital Consensus report highlights an industry lacking any consensus on digital switchover,… Continue reading TV Executives Call For Clear Switchover Strategy

Quality and value of services are more significant drivers of customer retention than the number of channels and digital features offered, according to a new survey from TNS Media Research. The study looks into the key factors in customer loyalty, questioning 2,500 consumers of the USA’s largest cable and satellite providers on a range of… Continue reading Digital TV Customers Look For Quality And Value In Providers

Consumers are twice as likely to buy a product as a result of seeing a television commercial than they are after seeing a product in branded entertainment, according to new research from FIND/SVP. The study showed that 52% of viewers claimed they would buy a product after being exposed to a television commercial, while said… Continue reading TV Commercials Sell More Products

Interactive TV advertising is becoming increasingly important for branding campaigns, with research carried out by IDS claiming that dedicated advertiser locations (DALs) are the most popular format, with 29% of respondents saying that DALs achieved the best results. In May, IDS conducted a online survey looking into industry opinion on interactive television advertising and found… Continue reading Interactive TV Advertising Increases In Importance

Video game players are watching less television, with one fourth claiming their pastime cuts into their TV consumption and a further 18% say they plan to reduce their viewing in the coming year. According to a new study released by Ziff Davis Media, time spent watching television among respondents declined from 18 hours per week… Continue reading Video Games Stealing TV Audiences