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Financial analyst Merrill Lynch has predicted a hopeful 2005 in advertising revenue and audience trends for ITV1. Despite disappointing results throughout most of 2004, advertising looks strong for January 2005. Overall audience share figures were down by 4.0% for the year to date, despite a couple of strong months in the latter part of the… Continue reading Disappointing Year For ITV1 Says Merrill Lynch

By the end of the decade, a third of all pay TV subscribers in Europe will be DTH customers, says a new report by Screen Digest. The media researcher predicts there will be around 76.5 million pay TV subscribers in Europe by the end of 2004 and that a further ten million subscribers will be… Continue reading DTH To Account For One Third of Pay TV Market In 2008

Penetration of high definition televisions will be four times greater in Europe than industry forecasts have previously predicted, Sony said yesterday. Chris Deering, European president of Sony said that by 2008, 20 million European households will have high definition television (HDTV). Sony’s prediction sees Europe following the trend of Japan and the US in consumers… Continue reading Sony Sees Vast Expansion For HDTV

More than half of the active internet audience in Europe is making a high speed connection, up from just one-third a year ago, says new research from Nielsen//NetRatings. The internet research group claims the number of people in Europe surfing the internet at high speed from home increased from 34.1 million to 54.5 million, an… Continue reading Broadband On The Rise In Europe

Television is losing out in the face of an increasing threat from the internet, with more than a quarter of Europeans claiming they are now spending less time watching TV in favour of spending more time surfing, according to a new report from JupiterResearch. The new research – Evolution of Media Use in Europe –… Continue reading Broadband Eats Into Television Viewing

Britain’s smallest terrestrial broadcaster, Five, put in a strong performance during October, notching up a revenue increase of 11.6% year on year to just under £29.6 million as the broadcaster explored merger possibilities with rival Channel 4.The revenue increase is more than double that of Channel 4, which rose by 5.6% in the same period… Continue reading TV Market Round-Up – October 2004

All five terrestrial TV channels saw a decline in weekly viewing share during October, with BBC One and Two bearing the brunt of the downturn, losing 1.7 and 1.1% points respectively.BBC Two’s slip in viewing share pushes it below the 10% mark, a situation which the Corporation will be keen to remedy in the typically… Continue reading Digital Television Round-Up – October 2004

New research from mediaedge:cia indicates that the traditional power of television advertising is being eroded by the increased use of the internet by consumers, with a direct transfer in consumption evident from television to the internet. Mediaedge:cia’s research also found that TV campaigns deliver 14% less pressure amongst internet users when compared with their non-surfing… Continue reading Internet Usage Eroding TV Ad Effectiveness

David Chance, chairman of Top Up TV and former BSkyB executive has claimed that Freeview homes will outnumber their Sky Digital counterparts by December 2005, stating that increased interest in pay-TV from terrestrial viewers was fuelling growth in his company’s low-cost premium channel offering. Speaking at a Broadcasting Press Guild lunch, Chance stated: “Freeview box… Continue reading Freeview Penetration Set To Equal Sky Next Year

The market for cable set-top boxes is bouncing back in 2004, according to market research firm In-Stat/MDR, as worldwide shipments for this year are expected to grow by 11% to reach 10.87 million. The latest report from In-Stat shows that North American cable television operators are fuelling growth with orders for personal video recorder and… Continue reading HD and PVRs Boost The Cable Set Top Box Market