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Douwe Egberts and Philips have teamed up to maximise consumer awareness of the Senseo coffee pod system through a multi-faceted direct media deal with ITV worth £7 million.The first phase of the agreement will see sponsorship of ITV’s new six-part comedy drama All About George and on line sponsorship of the chat show Parkinson.The All… Continue reading Douwe Egberts and Philips Team Up

TV marketing body, Thinkbox, has announced the appointment of ITV’s director of customer relationship marketing, Justin Sampson, as its first chairman.Sampson will take up the role from 1 November, having been appointed by the Thinkbox Board to act as lead ambassador for the organisation, representing Channel 4, five, GMTV, Turner Broadcasting, ITV, Sky, ids and… Continue reading Thinkbox Appoints Justin Sampson Chairman

ITV Sales has announced a partnership with Mobile Interactive Group (MIG) to create a cost effective and easy method for advertisers to link television adverts to the broadcaster’s mobile services.The new solution will use ITV’s already established 5-digit short-codes as an overlay on traditional TV advertising. Viewers will be prompted to respond to the ad… Continue reading ITV Signs Deal For Mobile Ad Tie-Ins

During September, internet uptake and consumption was central to the media industry, with a number of reports showing strong growth for the platform and discussing the implications this has on the advertising world. Research published at the beginning of the month by online magazine, Direct claimed that marketers are shifting their adspend onto online, with… Continue reading INSIGHTanalysis: Media Healthcheck – September 2005

The television market in the Asia Pacific is one of the largest in the world, with eMarketer showing that China alone accounts for over a third of all television households worldwide. According to eMarketer, digital technology, industry consolidation and continued economic growth are transforming the television sector in the Asia Pacific region, with the area… Continue reading Asia Pacific Leads TV Market

ITV’s advertising revenues could dip by almost 5% this year, with forecasts from media agency ZenithOptimedia painting a pessimistic picture for the broadcaster.According to the agency’s latest forcasts ITV stands to lose 4.8% of its revenues year on year, pushing the broadcaster’s total down to £1.59 billion.The downturn is predicted to continue into next year,… Continue reading ITV Set For Dip In Advertising Revenues

Television marketing body, Thinkbox, has appointed several high-profile media figures to its board, with Justin Sampson, head of strategic sales at ITV; Nick Milligan, managing director of Sky Media and James Wildman, executive sales director at ids all lending their expertise to the organisation.Also joining the board is Simon Cox, vice president of UK advertising… Continue reading Thinkbox Bolsters Board With Senior Appointments

The MediaTel INSIGHT TV Technology Seminar, held yesterday in association with MediaGuardian, identified six main areas in terms of new emerging television technologies. Personal video recorders (PVRs), video on demand (VoD), high definition television (HDTV), interactive TV (iTV), internet protocol TV (IPTV) and mobile TV were all shown to be increasing in importance in the… Continue reading Emerging Technologies In The TV Marketplace

Speaking at the MediaTelINSIGHT TV Technology seminar, held yesterday in conjunction with the MediaGuardian, Rahul Chakkara, Head of BBCi, outlined some of the Corporation’s new devices leading the way in interactive television. Chakkara started by discussing three main trends identified by the BBC in consumer television viewing in relation to personal video recorder (PVR) usage.… Continue reading BBC Leads TV Technology Market

Interactive television and the implications for advertisers were discussed yesterday at the MediaTelINSIGHT TV Technology seminar, in conjunction with the MediaGuardian, with the panellists all asserting the importance of the new medium for capturing potential audiences. The panellists agreed that interactive advertising was becoming an increasingly important part of the media mix, with its engaging… Continue reading iTV Captures TV Viewers