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‘No European country will have complete digital conversion by 2010’, according to a new report from Informa Media Group, as digital penetration is only expected to reach 46% by this date. Despite many of Europe’s governments working towards plans to ensure the analogue signal is switched-off in the next six years, there is still expected… Continue reading No European Country To Achieve Full Digital Switch-Over By 2010

The total number of UK households with access to digital television increased to 55% in the second quarter of this year, up from just 53% in the previous quarter, according to official figures from communications regulator Ofcom. The latest Digital Television Update report will provide a much needed boost to the Government’s plans to switch-off… Continue reading Multi-Channel Television Statistics Q2 2004

ITV saw its average weekly share of viewing in all homes drop by 3.3% points year on year during August to below the crucial 20% mark as the success of the BBC’s Olympic coverage took its toll on the UK’s largest commercial broadcaster.Analysis of the latest viewing figures from BARB reveal a disappointing period for… Continue reading Digital Television Round-Up – August 2004

Advertisers continued to return to television and national newspapers in the second quarter of this year as the economic recovery gathered steam. The latest figures from the Advertising Association show that total UK adspend rose by a solid 5.7% year on year to just under £3.7 billion, as confidence slowly returned to the industry and… Continue reading UK Adspend Shows Solid Growth In Second Quarter

The government’s media regulator, Ofcom, has today outlined the steps that have to be taken to ensure that UK broadcasters are ready for a fully digital future by as early as 2007. The consultation document, adds weight to previous reports that said, analogue switch-off will become a reality for commercial television stations including; ITV, Channel… Continue reading Ofcom Puts Steps In Place For Early Digital Swith-Over

Digital video recorder maker, TiVo and the internet DVD rental group, Netflix, are in talks to allow US Netflix subscribers to download films straight from the internet to their TiVo box. According to the latest version of Newsweek magazine, the deal could be sealed sometime this week and is just waiting for TiVo’s board of… Continue reading TiVo And Netflix Team Up To Allow Internet Movie Downloads

As Scottish Media Group (SMG) prepares to issue its half year results on Thursday, Merrill Lynch has said it predicts advertising revenues for the group to beat expectations. In its latest broadcasting update, Merrill Lynch, says it now expects revenues at SMG to grow by 5.5% from 3.5%, topping £89.2 million from January to June… Continue reading Latest SMG Predictions From Merrill Lynch

Digital terrestrial television (DTT) is set to reach nearly 55 million homes in the European Union by 2009, representing 55% of all digital households in the union. According to a new report from Juniper Research, the UK is set to remain the country with the highest level of digital penetration, topping 90% by 2009, followed… Continue reading EU Digital Households To Hit 55 Million By 2009

Carat, the world’s largest independent media agency network, has said that ‘solid recovery’ in Europe and the US has led to an increase in its advertising spend forecasts for 2004 and 2005, despite the Olympic Games failing to provide the significant uplift expected. According to the new report, global spending on advertising in 2004 is… Continue reading Carat Revises 2004 & 2005 Adspend Forecasts Upwards

The way television is produced and traded needs to be fundamentally rethought as advertisers begin to question the efficiency of the medium, according to Stuart Misson, managing director of marketing agency Octagon.Speaking at this year’s Edinburgh International Television Festival, Misson called on broadcasters to reassess the way their programmes are funded, as advertisers begin to… Continue reading MGEITF 2004: Ad-Funded Programmes To Revolutionise Television